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Spaldings & Central Spares

Spaldings & Central Spares are one of the UK and Ireland’s leading agriculture, ground care, industry, forestry and product specialists. Together, they have been operating for around 60 years and act as a key partner to trading customers. They are well known for earning a reputation for comprehensive service, exceptional quality, reliability and maximum efficiency.


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Growth in traffic

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Lower bounce rate

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Longer session duration

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Doubling of orders


Spaldings & Central Spares reached out with a request for professional counselling and advice on their Dynamicweb solutions. They needed a partner that could optimise and manage their two website solutions (Spaldings & Central Spares) now and in the future. In addition, Spaldings & Central Spares wished to improve user experiences and subsequently boost sales on their e-commerce website.


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An efficient all-in-one CMS platform for content management, e-commerce, digital marketing and integration. The Dynamicweb CMS platform is built for retail, distribution and production companies.

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Microsoft Dynamics NAV

An Enterprise Resource Planning (ERP) solution designed for small-to-mid sized businesses to automate most of their customer transactions. It can be used for quoting, ordering, producing, shipping, invoicing, purchasing, receiving and paying.

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Perfion (PIM)

Perfion is a Production Information Management (PIM) system. It helps companies facilitate the most important of product-related tasks including handling a large amount of complex product information and distributing it efficiently on relevant channels.

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User-specific live prices and discounts

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Differentiated payment methods

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Integration to Perfion (PIM) where data for around 60,000 products is located

"The new websites have contributed to a much better user experience and made it a lot easier for us to keep the sites updated. We are very satisfied with the collaboration with Novicell. Their technical knowledge and ability to solve our challenges have met our expectations and we are looking forward to working together more in the future”.

Amy Potter, Marketing Manager
Spaldings Limited

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