The shop must help position Odense Marcipan to both semi-professional consumers and amateur confectioners, who typically shop for Christmas and special occasions. It must inspire to buy throughout the year and must therefore be easy and manageable to shop in. This was achieved through a mobile-friendly design, which used the latest information on conversion optimisation, and through a feature that allows you to shop directly from the recipes. I have enjoyed the vast flexibility in a project where most of the elements were far from decided at the outset. Novicell has been a sparring partner in a number of decisions. With their extensive experience and business focus, they have been an essential support. I’m looking forward to developing the concept along the way and to doing it in close collaboration with Novicell.
Morten Rosenberg, Online Manager at Odense Marcipan