AI in Martech
What you gain
A martech AI practice with measurable targets, governed flows, integrated data, and reporting that both your marketing and finance leadership can trust, rather than a list of features you have turned on.
Where AI fits in your martech stack
CRM and pipeline
AI for prospecting, account research, draft outreach, meeting preparation, conversation analytics, and deal scoring, across platforms such as HubSpot Breeze, Microsoft Copilot for Sales, and Salesforce Einstein. As a HubSpot Diamond Partner, we bring Breeze into a measurable sales and service operating model rather than simply switching on a feature.
Lifecycle and email
Predictive segments, AI-assisted subject lines and copy, smart send-time, and AI-driven flows in platforms such as Klaviyo and HubSpot. As a Klaviyo Gold Partner, we run live B2C and B2B programmes on the platform.
Content and creative production
AI inside the CMS and creative tools to produce, translate, repurpose, and tag content at scale while keeping editorial control. This is especially valuable for multilingual and multi-market programmes. To keep AI-generated content on brand, we put three controls in place: tone-of-voice prompts and example libraries inside your content tools, editorial review against a clear pass or fail standard, and brand-safety and factual checks for regulated industries.
Personalisation and customer data
AI scoring grounded in a real customer data platform, whether that is a dedicated CDP or the native capabilities in HubSpot, Salesforce, or Adobe, so personalisation can be explained and measured rather than treated as a black box.
Paid media
AI in Google, Meta, and LinkedIn advertising platforms, including AI-assisted creative generation and testing, integrated with your first-party data.
Service and customer operations
AI agents on the service desk, such as HubSpot Customer Agent and Microsoft Copilot for Service, integrated with your CRM, ticketing, and customer data so the agent works from the same view as your team.
Reporting and operating model
A single martech AI scorecard, so your marketing leadership can see what is working, what is not, what each capability cost, and what changed as a result.
How we work
Audit and target setting
We map your current stack against the areas above, set baselines, and agree the two or three places where AI should pay back hardest over the next quarter.
Activation
We turn capabilities on inside a measurable workflow, with the data connected, editorial control in place, reporting set up, and the team trained, rather than simply enabling features.
Govern and iterate
Monthly review against KPIs, prompt and content review for regulated industries, model-cost tracking, and steps to reduce vendor sprawl.
Why organisations work with us
End-to-end delivery
We combine advisory, architecture, implementation, and operational support in one collaboration model. What we recommend, we are able to deliver.
Platform experience
We work across modern CRM, martech, and CMS ecosystems and understand how AI capabilities fit into real operational environments. We are a HubSpot Diamond Partner, a Klaviyo Gold Partner, and a member of the MACH Alliance.
Technology-neutral approach
We do not develop our own foundation models. This keeps our advice independent on the fastest-moving part of the stack and lets us help you choose, integrate, and govern the technologies that best fit your needs.
Business-focused implementation
Our focus is on measurable outcomes, operational adoption, and long-term maintainability, rather than experimentation without clear ownership.
Collaborative approach
We work closely with your teams throughout, keeping business goals, technology decisions, and operational realities aligned.
About Novicell
Novicell is a digital consultancy that helps organisations strengthen commerce, digital experience, and operational performance.
We work across strategy, platforms, architecture, development, marketing, and data, helping organisations integrate AI into their existing business and technology environments in a practical and measurable way. Our teams combine strategic advisory with hands-on implementation.
We work with CMOs, heads of marketing, and heads of CRM on both advisory and implementation engagements.
Whether you want a clear view of where AI is and is not paying back in your current stack, or help activating and measuring it, we can support you from first conversation through to ongoing optimisation.
Get in touch to discuss where AI can create value in your marketing.
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Vi hjælper virksomheder med at gøre martech til et forretningsværktøj. Ikke bare et setup. Vi kobler strategi, teknologi, data og organisation, så jeres investeringer faktisk kan mærkes i performance, kundeoplevelse og vækst.
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