AI Strategy and Advisory
Who it's for and what you gain
A practical AI roadmap, covering 12 to 24 months, validated against your technology and your capabilities. It includes prioritised use cases, vendor selection criteria, indicativebudgets, a governance position, and the first concrete steps to start.
The outcome is a plan your board can review and sign off on, with clear ownership and measurable goals.
- CEOs and boards who need to articulate a clear AI position for investors, customers, regulators, or staff.
- CIOs and CTOs who need to turn AI pressure into a credible technology roadmap with a realisticbudget.
- CMOs and heads of digital who need to know which AI investments support pipeline, conversion, or retention.
- Heads of strategy who want an external perspective to test internal proposals.
What we deliver
AI strategy and roadmap
A board-ready AI strategy and roadmap. We assess your ambitions against your data, platforms, team, budget, and regulatory exposure. Each recommendation maps to a measurable outcome and a clear delivery path, whether that means using an existing vendor or building something new.
AI readiness assessment
A focused diagnostic of your AI readiness across data, platforms, governance, talent, and vendors. The output is a short, practical overview of what to prioritise, what to stop, and the next decision your leadership team needs to make.
Use-case prioritisation
A structured workshop series with your leadership team to identify, score, and prioritise AI use cases based on value, feasibility, dependencies, and risk. We use a clear scoring model and help you separate ideas that look promising on paper from those that will work in practice.
Vendor and platform selection
We help you select the right AI vendors, including model providers, AI-native software, agent platforms, and governance tooling. Because we do not develop our own foundation models, our recommendations remain neutral. We work with many of the platforms likely to be on your shortlist, including Microsoft, HubSpot, Shopify, Klaviyo, Enterspeed, Umbraco, commercetools, BigCommerce, Storyblok, and Contentful.
Board and leadership briefings
Structured briefings for boards and leadership teams covering where AI is creating real value in your sector, what to treat with caution, what comparable organisations are doing, and what your next decision should be.
What an AI roadmap typically covers
A roadmap from us usually works across four areas:
Quick wins (0 to 3 months)
Measurable, low-risk improvements, mostly within platforms you already use, such as Copilot, HubSpot Breeze, Klaviyo AI flows, or AI in your content workflow.
Foundational work (3 to 9 months)
Data, governance, identity, and observability. The underlying layer that allows everything else to scale.
Differentiating investments (3 to 12 months)
Areas such as agentic commerce, AI in your product, and AI in service operations, where the impact on business performance is greatest.
Ongoing activity
Measurement, vendor reviews, capability development, and regulatory tracking, including the EU AI Act and equivalent UK guidance.
Why organisations work with us
End-to-end delivery
We combine advisory, architecture, implementation, and operational support in one collaboration model. What we recommend, we are able to deliver.
Platform experience
We work across modern commerce, CMS, and martech ecosystems, and we understand how AI capabilities fit into real operational environments. We are a HubSpot Diamond Partner, a Klaviyo Gold Partner, a Shopify Plus partner, an Enterspeed partner, a commercetools partner, and a member of the MACH Alliance.
Technology-neutral approach
We do not develop our own foundation models. This keeps our advice independent on the fastest-moving part of the stack and lets us help you choose, integrate, and govern the technologies that best fit your needs.
Business-focused implementation
Our focus is on measurable outcomes, operational adoption, and long-term maintainability, rather than experimentation without clear ownership.
Collaborative approach
We work closely with your teams throughout, keeping business goals, technology decisions, and operational realities aligned.
About Novicell
Novicell is a digital consultancy that helps organisations strengthen commerce, digital experience, and operational performance.
We work across strategy, platforms, architecture, development, marketing, and data, helping organisations integrate AI into their existing business and technologyenvironments in a practical and measurable way. Our teams combine strategic advisorywith hands-on implementation.
We work with CEOs, boards, CIOs, CTOs, CMOs, and heads of strategy on both advisory and implementation engagements.
Whether you are defining your first AI position or refining an existing strategy, we help you assess opportunities, reduce complexity, and move forward with a clear direction.
Get in touch to discuss where AI can create value in your organisation.
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