Digital marketing and e-commerce conference I Business Online

Louise Troen is leading brand marketing and strategic communications in the consumer landscape. She is particularly passionate about mission-driven, fast-paced, high growth start-ups that are pre-acquisition or IPO.

She is an entrepreneurially minded creative with 10+ years​ of experience and a vested interest in consumer behaviour, brand building, and technological innovation.

Working directly with the C-suite of the some of the world's largest companies, Mark's startup set strategy and up-skilled teams to drive digital transformation across their business. It was acquired by Vice Media in 2015 where Mark became VP, Innovation.

In the past few years Mark has been on a mission to democratise digital transformation and has travelled to over 100 countries and digitally up-skilled thousands of people. Through fun, provocative keynotes and workshops he introduces the system of techniques he has used to digitally transform the world's most powerful companies and celebrities.

Joachim Allerup is a self-driven, passionate and positive personality with a pragmatic, challenging and entrepreneurial approach. His experience consists of working with digital innovation, customer experience and corporate entrepreneurship building digital growth strategies and business models for large corporates.

He has a comprehensive toolbox for strategic problem solving, digital disruption and innovative business models, as well as hand-on experience from developing strategic customer experience design.

Kåre Kjelstrøm is a senior engineering leader with extensive hands-on experience in building systems at scale. He has a proven track record of designing and delivering large distributed systems and infrastructure components in heterogeneous environments across multi-cloud and on-prem. He has had roles as a leader, software architect, engineer, manager, mentor, and teacher, and he enjoy defining, implementing, and running large scale IT-systems.

Sahil Jaggi is a Marketing and strategy professional with over 13 years of extensive international work experience in supply chain and process improvements across multiple industry segments. He actively engaged in value proposition development through new product/process launches to cater to consumer and customer needs. Additionally, he has broad experience in core marketing principles of planning, reporting, product conceptualisation and implementation through an Industry Segment approach.

Aisha specialises in Digital & Marketing strategy, more specifically multinational/lingual engagement strategy, digital fundraising, channel strategy, and brand & corporate marketing strategy. She is leading multi-disciplinary/organisation-wide agile teams, marketing/digital teams, team building/growth and agency management.

Lasse Fredslund is Product Owner at Umbraco, where he is focused on building constantly improving Umbraco's flexible CMS that can play a role in modern composable architecture. He does this in close collaboration with the community and dedicated Community Teams inputs.

Lasse has more than 20 years of experience in IT as a developer, partner, and manager, but is still curious about new technology, and today's important topics like AI, accessibility, and sustainability. When not working on improving the CMS, he is busy beating his colleagues in Padel.

Daniel has previous experience with marketing from Google and web development from the web agency Twentyfour. Since January 2020, Daniel has been with Cludo and worked with sales and consulting in on-site search in Denmark and the UK.

As a Sales Engineer, Daniel helps to bridge the architecture of Cludo with the customers' setup and business in mind - just as he has done and is doing for ABPI.

Being a Chair and Tech Counsel at MACH Alliance, Morten's mission is to help global brands with their journey towards a composable and headless architecture.

With more than 20 years of experience in IT and e-commerce, Morten is an expert and industry speaker on the current trends within the commerce space.

Michael Theodore is the Head of Digital at the Association of the British Pharmaceutical Industry and is focused on delivering exceptional digital content across web and social platforms that are highly relevant to key audiences.

Responsible for the entire ABPI digital estate, which includes their corporate, education and industry regulatory sites. Michael acts as a pathfinder searching out the best of new technologies and developing agile strategies for web, search, video as well as business disruptors such as TikTok and ChatGPT.

Sam Panzer leads loyalty strategy at Talon.One, helping brands assess the business potential of investing in headless loyalty technology. Sam has been with Talon.One for 4 years supporting brands like adidas, REI, River Island, Live Nation, and Burger King to optimize their promotional spend and engineer experiences that drive repeat purchases, and brings a depth of experience of how the world’s most beloved brands incentivize & reward users to build an emotional bond.

Prior to Talon.One, Sam built guest engagement strategies with retail real estate brands like Westfield, Brookfield, and Macerich and worked as an analyst in the grocery, restaurant, and CPG space.

Brian has more than 15 years of experience in the field of enterprise e-commerce and software architecture, design and implementation, with a strong focus on delivering high quality, performance and business value.

A Chartered Institute of Marketing (CIM) professional and digital marketing specialist with over 10 years experience in the dermatology and medical aesthetics industry. Dave, who is currently leads the global digital marketing team at Sinclair Ltd, has a background spanning 13 years in digital creative, with a more recent focus on; digital brand strategy, web development, e-commerce, social media marketing, E-learning and and digital change management. Dave holds a master’s degree in Marketing Strategy & Management and a BA(Hons) degree in Business & Marketing from the University of Plymouth, UK

Anders is responsible for marketing and digital at Telenor Denmark. He puts great emphasis on brand strategy, digitalization, marketing efficiency, go-to-market, media strategy and advanced analytics. On an everyday basis, he is working on how to differentiate in a hyper-competitive market with a strong price focus. Over the last year, Anders has made great changes to how Telenor is working with digital and accelerated the output and performance.

Lucas was most recently Group Brand Marketing Director at Cazoo, a used car start-up founded in early 2019 with a mission to transform the way people buy used cars. From national launch in early 2020, Cazoo has now sold over 100,000 cars, has over £1bn in annual revenues and over 80% awareness in the UK. He spent the first 15 years of his Marketing career on major FMCG brands such as Old El Paso, Haagen-Dazs, Heineken and Pepsi. The last eight years have been spent in marketing leadership roles at MoneySuperMarket, Aviva and Cazoo.

Phil, with over 15 years of experience, has worked for some of the largest and most innovative businesses, such as Intuit, Natwest Banking Group, HSBC and now Wolters Kluwer. This company enables tax and accounting professionals and businesses of all sizes to drive better productivity, navigate change, and deliver better outcomes.

He is also a serial podcast host, judge for UK Business Tech awards 2021/22 & the Global Tech awards 2022, contributor for Elite Business Magazine online and a public speaker, who has guested on numerous industry podcasts and webinars, including with industry bodies such as the ACCA.

A serial tech entrepreneur, growth marketer and keynote speaker, Ash sold his first internet business at the age of just 19. As the first marketing director of Just Eat UK, Ash spearheaded their rapid growth, helping them raise $16 million in funding and going on to achieve a staggering IPO of $2.44 billion. Having won awards as an innovative marketer with 20+ years of tech experience, Ash has since founded a string of successful startups, alongside publishing his award-winning bookThe Unfair Advantage. Ash is a highly sought-after international speaker and expert on growth, digital disruption and tech transformation, and has spoken at numerous global organisations and conferences, including Salesforce, Ernst & Young and TEDx.

Hasan is an award-winning author, business coach and keynote speaker. His debut bookThe Unfair Advantage became an instant bestseller, with its refreshing concept going viral, inspiring millions of people. It has been translated into multiple languages, featured in Forbes, Fortune and the BBC, and was also awarded ‘Business Book of the Year’. From starting his own business from his bedroom to a decade of experience in marketing, personal branding and technology, Hasan has become the go-to coach and strategist for some of the biggest online influencers and businesses, helping them reach millions in profit. He has also been invited to speak at some of the top business schools in the world, and has delivered keynote speeches at companies like WeWork, EY and General Assembly.

Adam is Novicell's CTO and digital advisor for a wide range of Danish and international companies. He can translate a high level of business understanding and in-depth technical knowledge into high-value digital solutions for companies such as Flügger Group, POWER, Pilgrim, Danske Spil, Roskilde Festival, and the British Medical Association.