About the seminar
Company success and growth now more than ever hinges on how a company deals with its customers. Customers today make other demands than before. They expect a coherent customer experience - from start to finish. But how do you investigate and document your customers' journeys and experiences with your brand, service, and products? And how do you use the insights to design customer trips that hit the spot?
What you will get from the seminar
- Why you should work with data visualisation
- How to work with a BI dashboard and how to use it daily
- Map each step your customers go through in engaging with your company
- Choose the right strategy, steps and focus when mapping your customer’s journey
- Gather data and use this data in creating a good customer experience
- Detect gaps between the desired customer experience and the one received
Who is the seminar for?
The seminar is for CMOs, CEM and CRM managers as well as other marketing professionals who wish to increase the impact of their marketing activities.
Date
Thursday, 9 February 2023
Time
15:30 - 17:30
Duration
2 hours incl. networking, food & drinks
Location
21-33 Great Eastern Street, London EC2A 3EJ