Everything you need to know about display advertising
Display Advertising – pick the right creative format for your campaign
Standard display formats
For when the focus is on reach and frequency. These are probably the ones you know best, and which you can find on most websites. The key here is high frequency and many exposures so your brand is top of mind when the next sales opportunity arises.
Retargeting & Custom Intent
As part of the low-funnel initiatives, it is our recommendation to use the Google Display Network for retargeting campaigns and custom intent. Through this, we can enrich our ad purchases with the data Google has and the learnings we have from our Google Search ads.
When your brand or product needs to be seen. By using high-impact formats, you make sure your ads will be noticed. The large ad size and top-page placement guarantee maximum visibility.
How to target your audience
The targeting is based on the user's online behaviour
Target age, gender, parental status and income
Target the audience
When you want to target interests, life events and remarketing lists
Animated creatives give you the opportunity to change images, products or messages continuously - they can be put in rotation, and thus communicate several things at once.