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Pay-Per-Click (PPC)

Grow your audience with paid search and paid social strategy

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We are data-driven PPC specialists

We are digital specialists with a wealth of experience in PPC advertising and paid search management. Our PPC consultants have a pragmatic approach to paid marketing that combines creativity with data insights. We’ll ensure successful budget tracking whilst still prioritising creative ad copy and concepts that overshadow your competition. We offer a full range of PPC advertising and management services to suit you.

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We’re fluent in all major areas of paid search and social

  • Google Ads

    Do you want to drive quality traffic to your website? Then you need to be visible in the world’s biggest search engine: Google Ads (AdWords). We are a certified Google Partner and have a close collaboration with the Google Ads platform.

  • logo of Linkedin


    Access a tremendous audience with LinkedIn advertising. We can help you take advantage of multiple ad formats, accurate audience data and high-value prospects.

  • logo of instagram

    Social media advertising

    Facebook, Instagram, YouTube and TikTok receive over 2.79 billion unique visitors each day. This has resulted in social media becoming some of the most lucrative platforms to advertise on.

  • logo of amazon


    Nearly half of all product searches start with Amazon, so Amazon PPC is a fantastic way to boost product sales online

  • Microsoft Advertising

    Microsoft Advertising (formerly known as Bing Advertising) lets you cast a wider net over your customers with greater device targeting and cost effectiveness.

PPC stands for Pay-Per-Click and is an advertising model used to drive traffic, increase leads, conversions and revenue to websites through placement on search engines. Unlike traditional advertising that has limited opportunities to track sales, PPC advertising is linked directly to performance. This can have multiple benefits for your business.

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Drive immediate traffic, increase leads and website conversions


Maintain tight control over your budget

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Easy to measure and track

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Have optimal control over targeting and ad copy

We research, optimise and manage your PPC ads

Your PPC strategy must be routinely managed to maximise ad performance. We offer PPC management to look after your PPC advertising campaigns as they mature, helping you to reduce ad spend and optimise performance over time.   For maximum online business growth, we recommend combining both PPC management and Search Engine Optimisation (SEO).

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Re-marketing ads

With re-marketing, there are no missed opportunities. Re-marketing for search ads (RSLA) is a Google Ads feature that allows you to position your search campaigns in places your users search regularly. It's a proven approach to boosting conversions and attracting your competitors’ customers. We can assist you in setting up retargeting ads in multiple formats. You can target based on how long previous users have been on your site, or by those who have visited websites highly related to your products or services.

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Speak to us about PPC opportunities

The simplest way to get in touch is to complete the form.
We aim to get back to you within a couple of working hours.

If you'd prefer to call +44 (0)20 8144 8142

Or we can chat via email hello@novicell.co.uk