Is it time to grow your business with video marketing? Video continues to drive traffic, and YouTube remains a popular platform with its mecca of content. This makes it an effective advertising channel to implement in your content strategy.Get in touch
What YouTube advertising gives you
YouTube went live in 2005 and it now has 1.7 billion unique monthly visitors making it the 2nd most popular website in the world. YouTube is accessible in over 100 countries and in more than 80 languages. People upload 500 hours of video on the platform every minute and the number of hours users spend on YouTube is increasing by more than 50% from year to year. Therefore, there is a lot of content that is being watched by many visitors. This makes YouTube one of the most efficient advertising channels, especially if you compare it with TV. The major benefit of YouTube is that your call-to-action is only one click away.
Types of YouTube advertising
YouTube provides an opportunity to advertise to many different targeted criteria, such as interests, remarketing, subject areas or demographics. YouTube calls its advertising platform TrueView, which is split into two different advertising types: In-stream and In-display.
Types of In-stream ads
Skippable Video Ads
Displayed on computers, mobile devices, TVs and consoles, these are the standard video advert that allows the viewer to skip the ad after 5 seconds
Non-Skippable Video Ads
Displayed on computers, mobile devices, TVs and consoles, these are non-skippable 15-20 second adverts (depending on regional standards) that must be watched before the main video can be watched
Displayed on computers, mobile devices, TVs and consoles, these are 6-second, non-skippable adverts that must be watched before the main video is watched and are turned on when either skippable or non-skippable adverts are turned on
Displayed on computers only, these are overlay image or text adverts that appear on the bottom 20% of the video
A new ad type launched at the end of 2020 designed to work with podcasts, concerts, or lectures and which is particularly useful for YouTube Music. Audio ads only show on music or podcast content.
Reach out to your customers using YouTube Shopping Advertisement
Did you know that you can utilize your shopping feed to advertise on YouTube? With shopping ads on YouTube, the shopping opportunities have come even closer to where the consumers are. However, it requires that your company has videos on YouTube.
There are many possibilities so where do you start?
You might already be familiar with the regular Google Shopping Advertisement that is shown at the top of Google SERPs - if not can you read about Google Shopping here. With YouTube Shopping, you have the same opportunities so people can click directly on your video advertisement, where you can integrate clickable links and references in the video. The intention of this kind of advertisement is to bring the user even closer to the purchase when they already are spending time on YouTube.
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