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HC-CARGO

HC-CARGO is a leading supplier of automotive electrical components in Europe. It operates as part of the Bosch Group and, in order to meet the industry’s needs, is working towards becoming e-CARGO – the no.1 e-TAILER in auto electrical parts. HC-CARGO therefore offers a new B2B shop focused on UX and lightning-fast performance. To help them achieve this, we were asked to develop an online setup that would support their new vision.

THE DELIVERABLES

Unparalleled e-commerce performance

The new HC-CARGO site performs extremely well

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new users

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increase in turnover

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online requests during peak time

OUR APPROACH

We successfully delivered a new website and integrated online shop with various functionality:

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    Flexible web solution

    The web shop is scalable, perfect for HC-CARGO's strategy

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    Improved usability

    Friendly design easily guides users through over 24,000 products

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    11 language versions

    HC-CARGO is expanding worldwide – now their site expands with them

A speedy solution

Following a preliminary analysis, we developed a brand-new responsive shop solution with a fast Angular catalogue. Angular guarantees good performance in searches, on category pages, product listings, etc., thus strengthening the user experience, which is a key factor in the battle for customers. Furthermore, Angular makes it easy for HC-CARGO to maintain the site, as all filters and updates synchronise across every catalogue on the site.

Search was the engine driver

70-80% of trade customers in Europe and Northern America search online before purchasing new replacement parts. Consequently, search engines were the focal point throughout the project. With 24,000 products, intelligent and quick search was imperative to ensure a manageable shop with intuitive navigation. As a result, a large search area was centrally located on the front page and main navigation was cut down to a minimum. The search area was built as ‘type as you search’, and the results are presented in a drop-down menu sorted by product, category and article. HC-CARGO can influence the ranking of search results by pointing searches towards more relevant results — very useful, for instance, when someone uses synonyms.

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