Kosan Gas is the Nordic region's leading supplier of LPG in cylinders and tank, supplying gas to more than 5,000 Nordic business and industrial customers alongside private customers through retailers. Kosan Gas needed a new marketing automation solution to handle and follow up on business customers. The choice fell on HubSpot as a platform.
Digital presence around the clock
Marketing automation has opened the door to many new digital marketing opportunities for Kosan Gas. They are now present in the customer journey around the clock, since many customers are active outside of business hours.
What's more, with HubSpot, Kosan Gas can receive a much richer, more detailed picture of potential customer behaviour and automatically retarget interested buyers.
What we did
Single unified marketing automation platform
One joint marketing automation platform ensures a relevant, digital presence for customers
Stronger Sales and Marketing team collaboration
Stronger collaboration between Sales and Marketing with HubSpot as the backbone of their work
Real-time customer data
Real-time dashboards provide an overview of the sales pipeline and individual customer data
"With HubSpot, we have a much stronger collaboration between Sales and Marketing. The HubSpot platform is a powerful tool, but it wasn’t until it was unfolded by Novicell, and we went through the work processes between Sales and Marketing that the real gains appeared."
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