Molslinjen is a Danish ferry company operating services between Jutland and Zetland for both private and commercial operators. Their three super ferries are among the largest catamaran ferries in the world.
What we achieved
Increased customer satisfaction and higher loyalty
Increased customer lifetime value
Faster and more accurate communication with customers
Advanced marketing automation engine and data warehouse
Together with Molslinjen, our Business Intelligence specialists built an advanced marketing automation engine and data warehouse for BI and analytics. This would allow Molslinjen to easily create campaign segmentations in the CRM based on customer-specific data on tickets purchased, trips made, passengers, vehicles, online behaviour and purpose of travel.
This data can be used to create campaigns targeting guests based on geography and adapted to customers’ travel patterns, vacations and weather etc.
"We have now created a strong data-driven business development to strengthen our sales and customer loyalty. At the same time, it has given us a clearly improve dialogue with the customers and thus an opportunity to make them even more satisfied.”
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