POWER has its roots in Denmark but has since grown to become the Nordic region’s electronics giant with approximately 200 stores spread over four countries. As POWER was witnessing tremendous growth, they needed a new e-commerce platform to ensure success in a highly competitive international market.
Solution consists of
Solid Umbraco Platform
Power’s Umbraco platform is tailored to handle an extensive product range and a high volume of users.
Power’s online solution was built to support their business goal of being competitive in both price and service.
Powerful online shop
Power’s online shop features intelligent product filtration and high performance for precise search results.
The new and improved power.dk online shop is tailored to handle a high volume of users and deliver search results at the exact second a search is done. We did this through Elasticsearch.
Elasticsearch allows you to store, search and analyse large volumes of data quickly and in near real-time. This was a crucial feature for POWER needed to enable site users to easily find products in POWER's extensive product range. The new site is also heavily focused on performance optimisation, site speed and user experience (UX) - all of which were critical factors for driving their online sales.
"We strive to give our customers the best buying experience. We also want to be able to act and react quickly and easily in a constantly changing market. We are delighted with the solution that Novicell has created.”
Relevant case studies
We helped Danish jewellery giant, Pilgrim, to build a new scalable e-commerce platform and outstanding online marketing initiatives. Learn more about the collaboration here.
Working alongside Ege Carpets, we created a new corporate website that was both experience-orientated and visually appealing. Learn more about our collaboration with Ege Carpets here.
Novicell has built a new responsive sales and service platform for SOS Dansk Autohjælp. Read about the platform here
We worked with Spaldings & Central Spares to deliver a new and improved Dynamicweb solution. Learn more about the collaboration here.
Working together with JYSK, we achieved a responsive in-browser redesign that could handle large amounts of traffic to their online distribution channels. Read more.
We have worked together with Proshop for over 20 years as their digital partner, delivering several online marketing initiatives, both domestic and international