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Proshop

Denmark's largest electronics online shop develops its business with focused, international online marketing.

Background

Proshop is one of Denmark’s largest online electronics retailers for over 3,000 B2B and B2C customers across six different countries. We have worked together with Proshop for over 20 years as their digital partner, delivering several online marketing initiatives, both domestic and international.

THE DELIVERABLES

Overwhelming results  

Under increasing market pressure, Proshop needed to ensure that their digital marketing efforts were optimised. They approached us with a desire to increase online visibility through SEO, Google Ads and dynamic remarketing. The results were tremendous:  

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increase in revenue

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increase in organic visibility

THE COLLABORATION

The solution consists of

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    Search Engine Optimisation

    Our SEO effort involved optimising category pages, products, technical SEO, link building and training of internal employees

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    Dynamic remarketing

    Targeted efforts to draw in previous visitors by exposing them to products they have previously shown interest in

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    Facebook Dynamic Ads

    Proshop’s products are promoted to people who have shown an interest in the online shop or elsewhere online

SEO boosts organic traffic

Proshop had significant potential for improvement since there had been little focus on SEO previously. Since 2017, we have worked together with Proshop to provide new inputs, in-depth monthly SEO work and internal training of employees for SEO practice.

Always-on Marketing

With over 170,000 products across several different categories, Proshop needed an automated setup to self-regulate and edit product data. To do so, we set up a data feed with Proshop enriched with descriptive text in the tool ‘DataFeedWatch’. This tool enables a planned approach to scheduling and optimising continuous marketing activities by providing updated data to Proshop’s various sales channels automatically.  

Global marketing reach

Proshop’s marketing efforts needed to reflect their growth in various international markets. Novicell’s marketing specialists now successfully manage campaigns for Proshop markets in Norway, Sweden, Germany, Austria, Finland and Poland.

Google Ads yield results  

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increase in conversion rate

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increase in online revenue

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increase in profit from Google Ads

"We have worked with Novicell for many years and have gained great value from their insight into our business and ability to constantly develop and optimise our online marketing setup.”

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Mikael Kolding, Marketing Manager
Proshop
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