Denmark's largest electronics online shop develops its business with focused, international online marketing.
Under increasing market pressure, Proshop needed to ensure that their digital marketing efforts were optimised. They approached us with a desire to increase online visibility through SEO, Google Ads and dynamic remarketing. The results were tremendous:
The solution consists of
Search Engine Optimisation
Our SEO effort involved optimising category pages, products, technical SEO, link building and training of internal employees
Targeted efforts to draw in previous visitors by exposing them to products they have previously shown interest in
Facebook Dynamic Ads
Proshop’s products are promoted to people who have shown an interest in the online shop or elsewhere online
With over 170,000 products across several different categories, Proshop needed an automated setup to self-regulate and edit product data. To do so, we set up a data feed with Proshop enriched with descriptive text in the tool ‘DataFeedWatch’. This tool enables a planned approach to scheduling and optimising continuous marketing activities by providing updated data to Proshop’s various sales channels automatically.
Google Ads yield results
"We have worked with Novicell for many years and have gained great value from their insight into our business and ability to constantly develop and optimise our online marketing setup.”
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