Go to content
  1. Our Work
  2. Sinclair Pharma

Sinclair Pharma

Sinclair Pharma is an aesthetics company producing aesthetic products that target clinical demand for effective, high quality, longer duration, natural-looking and minimally invasive treatments. A truly global company, Sinclair Pharma participates in the international marketplace through operations in Europe, the Middle East, Asia, North America and Brazil. 

A new Umbraco platform born overseas

Growing arrow icon 0%

increase in users in 4 months

Chess icon 0%

increase in new users in 4 months

Heart icon 0%

increase in new sessions

a paper and setting circle icon 0%

increase in goal completions

THE CHALLENGE

What we did

Sinclair Pharma was looking for a technological partner that could help manage their online presence and coordinate performance across their international corporate, branded product and consumer sites. Beyond this, they needed a solution that could increase awareness and interest in their treatments, whilst explaining how their treatments worked to a wide audience.

OUR APPROACH

Multiple websites in one

Being a global aesthetics company, Sinclair needed multiple international websites and a centralised platform in which to manage them. We created several websites, for non-branded product, branded product and corporate purpose, each with a different look and feel to suit the target audience. The solution was built on Umbraco with Novicell Umbraco Premium scaled on top. This enabled Sinclair to manage their multiple websites and diverse content using just one Content Management System (CMS).

enhanced UX

‘Before-and-after' slider

As a beauty-related site, it was critical for Sinclair to include before and after photos to showcase their products and build trust with their customers. This feature needed to be user-directed and demonstrate a clear transformation. We developed a sliding functionality to allow site users to drag the images back and forth.

features

Clinic finder

We developed an embedded clinic finder to allow consumers to find their nearest clinic with directions and contact information. All these interactions would be tracked, and the reported insights made instantly available to Sinclair to optimise action.

search icon
features

New websites rolled out in days

Sinclair Pharma’s global marketing team needed a solution that could quickly launch new websites into different countries to keep pace with international expansion. Novicell Premium works as an active tool to enable Sinclair to easily duplicate websites for new international markets.

Website icon

Interested to learn more? Try a free Novicell Premium demo today 

Get in touch

Continued collaboration

Since the first website launch, Novicell and Sinclair Pharma have been working closely together on increasing traffic, creating new features and updating functionality. We have since launched several new websites and are continuously optimising across all sites.  

"With the new website, we’re able to showcase how our facial aesthetics treatments work and highlight our partner physicians. We also have an effective CMS supporting all our regional teams’ needs and providing a much more user-friendly experience. Most importantly, our digital business model has turned into a true business driver.”

Close-up of a man's face
Dave Baldwin, Head of Digital
Sinclair Pharma
See Similar

Relevant case studies

MaiLi

MaiLi is a new HA filler product and brand created by global aesthetics company Sinclair Pharma. We partnered with Sinclair Pharma to launch the new MaiLi website focused on engaging user experiences and targeted user interfaces.

Find out more
Pilgrim

We helped Danish jewellery giant, Pilgrim, to build a new scalable e-commerce platform and outstanding online marketing initiatives. Learn more about the collaboration here.

Find out more
Summerbird

Summerbird chose Novicell as their strategic partner to ensure that their new platform became a sales success outside of peak holiday season. Learn more here.

Find out more
The National Academy for Government Management and Training

We created a new Drupal 8 platform with advanced search functionality and mobile responsiveness. Read about the full collaboration here.

Find out more
Roskilde Festival

Roskilde Festival – Denmark's largest music festival – needed a new digital platform to manage more than 30,000 guests and volunteers. Learn more about the collaboration here.

Find out more
UC SYD

Working with University College South Denmark, we were able to increase their web sessions by 98% and web leads by 417%. Learn more about the collaboration here.

Find out more