SOS Dansk Autohjælp
SOS Dansk Autohjælp is one of the Nordic region’s largest assistance organisations with the principal purpose of helping motorists in need. It has a large roadside assistance network throughout the Nordic region and offers roadside assistance subscription plans to both private individuals as well as companies.
Together with SOS Dansk Autohjælp, we created a new digital platform focused on enhancing the experience for users wishing to sign up and manage their roadside assistance plan.
The solution
Self-service universe
We created a self-service customer universe where customers can quickly and easily get an overview of their subscription information. The user universe ‘MIT DAH’ was specifically designed to provide these customisable user experiences. For instance, MIT DAH supports login management via Facebook, making it extremely easy for the customer to enter.
Responsive design
We delivered a responsive web design that adapts to the appearance of the website based on specific usage scenarios e.g., information about the customer’s car can be extracted from the Danish Motor Register and used to determine subscription information.
Integrated shop solution
We built a tailor-made shop that meets the customer’s needs for subscription sales. E.g., the solution focused on presenting the various subscription levels in a clear and attractive way and their homepage now provides a simple graphical presentation of their three most popular subscription types.
The results
0% increase in total revenue
0% increase in unique subscription purchases on mobile
0% increased conversion rate for online store
“The new platform creates the perfect mix between our desire for a uniform visual and functional customer journey across devices; an optimised and efficient sale of subscriptions; as well as unique opportunities for our customers to do self-service.”
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