Summerbird
Summerbird is a Danish chocolate company focused on high-quality, natural ingredients and innovative tastes. Their goal is to set chocolate on the highest rank of the culinary hierarchy. In 2017, Summerbird approached us with a desire to launch a new online shop whilst ensuring that the platform became a sales success outside of peak holiday season.
Accelerating online visibility
Our expert digital specialists worked to maintain even marketing exposure for Summerbird outside of the peak holiday season. We proposed that holidays can also be conceived in a broad sense, in the same way that 'summer' is popular for ice cream sales. Summerbird's presence at Heartland Festival therefore formed the basis of their online advertising, keeping their brand relevant outside of the traditional holiday season.
The collaboration included

Improving online visibility
Online advertising aimed to create more visibility on digital channels

User research
Through smart use of data, we established target groups that were exposed to Summerbird’s products in all seasons

PPC advertising
Strategic and focused PPC work across various digital channels
"When we launched our new online shop in autumn, we wanted to make sure that it was the sales success we had planned for. In this connection, it was quite natural for us to look towards Novicell to find a strategic partner. We have not previously worked very much on Summerbird’s online presence, but we can already see the results."
Relevant case studies
We worked alongside Sinclair Pharma to transform their online presence using Umbraco CMS and Novicell Premium. Learn more about the collaboration here.
MaiLi is a new HA filler product and brand created by global aesthetics company Sinclair Pharma. We partnered with Sinclair Pharma to launch the new MaiLi website focused on engaging user experiences and targeted user interfaces.
We helped Danish jewellery giant, Pilgrim, to build a new scalable e-commerce platform and outstanding online marketing initiatives. Learn more about the collaboration here.
We created a new Drupal 8 platform with advanced search functionality and mobile responsiveness. Read about the full collaboration here.
Working with University College South Denmark, we were able to increase their web sessions by 98% and web leads by 417%. Learn more about the collaboration here.
The Metro Company chose us as their digital partner for design, frontend and backend development of their new Umbraco web solution. Learn more here.