The Metro Company
The Metro Company offers a 24/7 rapid transit system to citizens in Copenhagen. In September 2019, the company opened their third line, Cityringen, and has since opened a fourth line (M4) that connects Nordhavn to Sydhavn.
The solution included
Our design team ensured a clear alignment between digital design and the traditional metro environment encountered by travellers for seamless integration between online and offline channels.
A thorough analysis of the user journey on m.dk has helped to identify and solve multiple problems related to user experience.
Our content specialists conducted a thorough content review to establish what content needs updating, deleting, or creating.
User behaviour analysis
We conducted a comprehensive pre-study of user behaviour on their existing website to understand how to enhance the new site’s user experience. This was done through a range of interviews and questionnaires. Using this information, we restructured, simplified, and created content that would deliver tangible results for their business.
"People travel by subway because it is fast, easy and reliable. This is the experience we would like to give to our users digitally. It should be easy for customers to find the information they need – even if the subway network has grown. We have created a connection between the visual elements that users encounter at the stations and in the trains, and those they meet digitally. It’s a great visual solution that creates simplicity and unity in the overall user experience."
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