Case Studies | The Metro Company

new Umbraco platform

Award-winning web design

Together with the Metro Company, we created their new site, m.dk. The new site is built on an Umbraco platform and is recognised for its beautiful design which plays into well-known elements found in metro stations and on printed material. In 2020, the Metro Company won an award for the Best Designed Site at Umbraco Awards. We’d like to congratulate them for this achievement!

The solution included

Design

Our design team ensured a clear alignment between digital design and the traditional metro environment encountered by travellers for seamless integration between online and offline channels.

Analysis

A thorough analysis of the user journey on m.dk has helped to identify and solve multiple problems related to user experience.

Efficiency

Our content specialists conducted a thorough content review to establish what content needs updating, deleting, or creating.

OUR APPROACH

User behaviour analysis

We conducted a comprehensive pre-study of user behaviour on their existing website to understand how to enhance the new site’s user experience. This was done through a range of interviews and questionnaires. Using this information, we restructured, simplified, and created content that would deliver tangible results for their business.

our approach

Designed with scalability in mind

The Metro Company needed a solution that was scalable enough to support their communication at different stages of the Cityringen and M4 opening. 1 – Towards the completion of the lines, the metro company required their website to keep neighbours and citizens informed about construction plans, progress and noise nuisance. 2 – The metro company needed to plan for double the amount of metro travellers which would inevitably put pressure on customer information and increase the volume of traffic to their website. 3 – After the opening of Cityringen, the Metro Company website needed to provide customers with enough information to familiarise themselves with the new metro lines. They also needed to be redirected to the correct website for ticket sales and traffic information where necessary. Their new digital platform would need to support a whole host of overall efforts.

"People travel by subway because it is fast, easy and reliable. This is the experience we would like to give to our users digitally. It should be easy for customers to find the information they need – even if the subway network has grown. We have created a connection between the visual elements that users encounter at the stations and in the trains, and those they meet digitally. It’s a great visual solution that creates simplicity and unity in the overall user experience."

Lise Hein, Communications and Marketing Manager

The Metro Company

See similar

Relevant case studies

Revlon

Revlon approached us with an aim to reinforce their online branding and boost performance in both their marketing and sales campaigns. Learn more here.

Find out more

Sinclair Pharma

We worked alongside Sinclair Pharma to transform their online presence using Umbraco CMS and Novicell Premium. Learn more about the collaboration here.

Find out more

7IM

We worked alongside 7IM to deliver exceptional software development, UX design and SEO. Learn more about our collaboration with 7IM here.

Find out more

Albumedix®

We worked alongside Albumedix to increase their online visibility and website traffic. Learn more about our collaboration with Albumedix here.

Find out more

BIMM – The British and Irish Modern Music Institute

We worked alongside BIMM to increase brand awareness through online advertising and remarketing. Learn more about the collaboration here.

Find out more

Opel Interdan (Vauxhall) Car

Opel can now easily roll out campaigns to more than 100 dealerships in Denmark and Sweden.

Find out more