Search, the engine room motor
70-80% of trade customers in Europe and Northern America search online before purchasing new replacement parts. Consequently, search engines were the focal point throughout the project.
With 24,000 products, intelligent and quick search was imperative to ensure a manageable shop with intuitive navigation. As a result, a large search area was centrally located on the front page and main navigation was cut down to a minimum.
The search area was built as “type as you search”, and the results are presented in a drop-down menu sorted by product, category and article. HC-CARGO can influence the ranking of search results by pointing searches towards more relevant results — very useful, for instance, when someone uses synonyms.
Online marketing part of the package
In order to realise the ambitious growth strategy, Novicell also provides HC-CARGO with search engine optimisation and marketing to ensure it receives as much relevant online traffic as possible.