VILA is a Danish fashion brand with over 110 European retail chain shops. As part of the Bestseller Group, VILA's online shop is a successful e-commerce solution, centrally managed from Bestseller's department in Holland.
VILA wanted even greater flexibility and to be able to communicate with their users in a different way other than through the online shop. Together with Novicell, VILA built a separate content universe - VILA Moments - which supplements the e-commerce solution with inspiring editorial content.
The different look of the content site also helps differentiate the brand from other BESTSELLER brands, such as Vera moda and Jack and Jones, who have the same e-commerce design.