Ark Bookstore, in collaboration with Novicell, can launch a solution that is image-driven, modern, and dynamic, tailored to the target audience and their customer journey.
The Background of the Project
Based on the increase in online shopping in Norway and the digitized lifestyle of today, ARK wanted to boost conversions on their online store while providing a better user experience for consumers.
Recognizing that their website did not meet customer expectations, they took action. They aimed to improve their existing pages in an efficient manner without consuming much time. Of particular importance was showcasing product pages and making them as appealing and user-friendly as possible to increase conversions and enhance the user experience.
The purpose and desired outcome of these changes were to create a design that made it easy for customers to place orders, while also being user-friendly and visually appealing. Novicell was the chosen partner for this project.
ARK bookstore aimed to increase conversions on their online store while improving the user experience.
The purpose was to map out the user journey in order to optimize the design and make it easier for users to make a purchase.
The solution involved creating an image-driven, modern, and dynamic design tailored to the target audience and their customer journey.
"Despite consistently good results, we noticed that certain parts of ark.no were increasingly falling short of customer expectations. Instead of undertaking a lengthy and time-consuming redesign process for the entire online store, we chose to address this partially, with a particular focus on product pages.
It was important for us to present the entire range of products in a much more appealing manner, especially for items other than books. Additionally, we aimed to make the purchasing experience on product pages as flexible and straightforward as possible."
The task consisted of
UX and frontend delivery
Image-driven, modern, and dynamic design specifically tailored to the target audience.Read more about UX & Design
Close and ongoing dialogue with the customer where we continuously adapt the process and work in an agile manner.
Conversion optimization, user testing, mapping of user journeys.
Good customer relationship
Ongoing collaboration with Ark through weekly meetings to constantly stay updated and maintain a good dialogue and close cooperation.
"Novicell quickly tackled the problem and resolved the challenge in a manner that addressed our desire for a design that appealed to our primary target audience while also keeping conversion in mind. The end result was highly satisfying, and in addition to enhancing the functionality we previously lacked to showcase other products effectively, we were also able to display books in a much-improved manner compared to before."