BIMM – The British and Irish Modern Music Institute
With over 6,000 students, BIMM Institute is the largest provider of contemporary music education in the UK and Europe. Its eight colleges are spread across some of the most vibrant musical cities: London, Berlin, Dublin, Manchester, Bristol, Birmingham, Hamburg, and Brighton.
Pushing the brand
Online advertising and remarketing
YouTube Campaign to build brand awareness
Location-based marketing campaign to promote existing YouTube videos
Clearing application campaign – funnel-based marketing
Ads on Facebook, Snapchat and TikTok
What was achieved
"Novicell has helped us to develop our international marketing strategy and increase awareness of BIMM campuses in Germany and the UK. They have also generated some fantastic results for our clearing campaigns, a critical period in the academic year."