Designers & Friends
Designers & Friends is a Danish online outlet and customer club focused on fashion and lifestyle for all age groups and genders. In order to add new seasonal products to their range, major adjustments needed to be made to their existing architecture.
New functionality included:
Post Danmark Integration
Responsive design
Accelerated load time
Various integrations
(e-trademark, Trustpilot, Facebook likes)
'Lazy loading'
To conserve bandwidth by delivering content to users only if it's requested
The collaboration
Together with Designers & Friends, we launched a new and improved website with responsive design, a user-friendly online shop and several online marketing initiatives
Umbraco CMS
Flexible website with excellent search and filtration options and fast load time
uCommerce Shop
Online shop integrated with Post Danmark
Combined marketing effort
SEO, conversion optimisation, e-mail marketing and online campaigns
"Since switching to the new platform, we achieved an improved conversion rate of approximately 30% on the desktop platform and 50% on the mobile platform. This improvement has meant that we have reached a return on our investment after just one year."
