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Sharp LinkedIn advertising that attracts new investors to the real estate fund.

Investment with shared interests

The company Formuepleje was founded in 1986 and has since specialized in long-term savings. Their goal is to deliver competitive, risk-managed returns after all expenses and to preserve and increase the value of their customers' savings over time.

At Formuepleje, they are specialists in long-term investments, and their growth is largely due to their investment concepts, which are based on the fundamental idea of maintaining a good balance between risk and return. Since 2018, Novicell's Digital Performance team has been supporting Formuepleje with their digital activities across multiple areas. In this collaboration, we have had great success with online advertising on platforms such as LinkedIn.

Formuepleje's largest real estate fund to date

In autumn 2021, Formuepleje's real estate fund acquired half of the residential and office complex Nicolinehus, whose sustainably certified construction is underway in the coveted Aarhus Ø area. Since then, a total of 148 investors have invested in the real estate fund with a minimum amount of 750,000 DKK.

The results

1.685 0

People directed to Formuepleje's landing page

600000 0

Impressions on LinkedIn ads

27 0 %

of investors in the Nicolinehus project come from online advertising

On the digital marketing front, we have achieved success by leveraging LinkedIn's unique ability to target specific audiences. Our advertising on LinkedIn has directed 1685 individuals to Formuepleje's landing page, providing information about the real estate fund, and accounted for 26% of all requested bid materials at a reasonable lead price considering the investment. The LinkedIn ads have been displayed nearly 600,000 times. In fact, a remarkable 27% of investors have come directly from online advertising activities on LinkedIn, Facebook, and Google.

Read more about LinkedIn

We have achieved these results by crafting target audiences based on specified parameters, which we have continuously tested, evaluated, and adjusted. This approach has ensured that our advertising reaches interested and relevant individuals. The effectiveness of the campaign is also positively driven by our combination of different creatives.

As mentioned, the advantage of advertising on LinkedIn lies precisely in the platform's targeting capabilities. Here, we can specify our audience based on education, job title, industry, company size, experience level, and much more. This way, we have been able to directly address our advertising to relevant individuals in our desired target audience.

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