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Opel Interdan Car

Opel can now easily roll out campaigns to more than 100 dealerships in Denmark and Sweden.
Background

About Interdan Car

Interdan Car is a privately owned car importer of Peugeot, Citroen, DS, Opel and Mitsubishi in Denmark and Sweden. Interdan Car is responsible for a unified network of around 300 dealerships. In December 2018, Interdan Car took over the import of Opel to Denmark and Sweden and, thereby, the rights and responsibility for Opel.dk and Opel.se.

The solution included...
  • logo of Umbraco

    Umbraco CMS

    Opel.dk, Opel.se and all other dealership states are built in one Umbraco CMS

  • Partner Cloud Powerhouse logo

    Umbraco Cloud

    The complete solution is hosted in Umbraco Cloud

New business model required speed

When Interdan Car could not run campaigns at the speed their new business model required, they chose to move to a new and dynamic platform where they could achieve a higher flexibility in terms of running campaigns.

Centrally managed content network

Interdan Car can now push content out to more than 100 Opel dealerships in Sweden and Denmark using just one unified content network. This centrally managed content network gives uniformity in the expression, but also a flexibility that reflects the facilities and campaigns that every single Opel dealership wants.

Intuitive editor experience

With Umbraco, Interdan Car can now publish its website content in a simpler and faster manner and with minimal training. Their team can create a customised editor experience with smooth workflows dependent on the project needs. For instance, its grid structure gives endless options for creating website layouts.

"The entire process has been fast and efficient. Our sites were live three and a half months after the collaboration with Novicell started. Now, we have exactly the desired opportunity to run our campaign on our dealership sites.”  

Jacob Zeeberg Opel Novicell
Jacob Zeeberg, Business Developer
Interdan Bil A/S