Plantorama - Click & Get Delivered
With the assistance of Novicell, Plantorama established a brand-new business unit in just 14 days
Plantorama and Novicell in extensive digital collaboration
Here, you can watch Plantorama's Omnichannel Manager, Ditte Lunde Hardahl, talk about the long-standing partnership between Plantorama and Novicell. It spans across various areas, including CMS, PIM, brand experience, and delivery concepts. Following this case page, you can read about the more specific collaboration in establishing Click & Get Delivered.
Plantorama, the country's largest chain of garden centres, had to act swiftly when the coronavirus pandemic brought Denmark to its knees in the spring of 2020. The chain was entering its peak season when the Prime Minister, during her pivotal press conference on March 11th, ordered the closure of large parts of the country. This posed a real risk of emptying the chain's 11 garden centres of customers in the midst of a season crucial for generating a significant portion of the annual revenue. However, the Danish family-owned company remained resilient.
With the assistance of Novicell, Plantorama acted decisively and quickly, accelerating a major online initiative by one year on the calendar. Within just 14 days, they successfully launched an online store with home delivery.
The collaboration consisted of
Time to Market
Speed was crucial for Plantorama when Denmark went into lockdown. They managed to establish a new online shop within just 14 days.
In collaboration with Novicell, Plantorama has developed a tailor-made e-commerce solution. The shop is integrated into Plantorama's Sitecore solution.
Novicell has quickly designed the shop to support Plantorama's vast and inspiring content universe.
Together with Novicell, we have succeeded in the project because all teams have been adaptable and highly motivated to make a difference for Plantorama during a crisis.
The launch of Click & Collect before the lockdown provided us with valuable learnings and confidence that we could leverage to the fullest in the home delivery project when Denmark went into lockdown, and everything had to move extremely fast.
Tailor-made commerce solution
The Click & Collect service is a tailor-made commerce solution designed to best support Plantorama's needs. The shop is built on top of Plantorama's existing Sitecore solution and is designed to complement Plantorama's extensive content universe. When you visit Plantorama.dk and, for example, search for inspiration for suitable indoor plants for south-facing windows, you will naturally be presented with relevant offers in the shop that relate to the topic. Novicell's design department has ensured that the shop solution aligns with Plantorama's visual identity.