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Soya Concept A/S

A PIM solution for a fashionable and trend-setting high-quality women's clothing brand

If you're a fashion and quality-conscious woman, it's highly likely that you're familiar with Soya Concept A/S. They are a Danish-owned textile brand that caters to women with a keen interest in new trends, colors, and beautiful prints. Soya Concept A/S was founded with a passionate goal of bringing everyday fashion to all women. They sell quality-conscious and fashionable clothing with a feminine look to both B2C and B2B customers, and in 2019, they launched their own B2C webshop.

With six seasons, many new items each year, and numerous deadlines, the need arose for efficiently managing and consolidating product data in one place. In collaboration with Novicell, Soya Concept A/S chose to implement an extensive Perfion PIM solution, forming the foundation for a comprehensive restructuring of the entire data architecture. This solution is tailor-made to meet Soya Concept's needs of creating efficient processes, automated workflows, and a future-proof solution where data is unified in one system. The solution has already contributed to significant process optimizations for the business and its employees.

Comprehensive PIM solution

The collaboration with Novicell revolves around a PIM solution that is tailored to Soya Concept's needs of creating efficient processes, automated workflows, and a future-proof solution where data is unified in one system while ensuring accurate data. The solution is closely integrated with the Navision ERP system and exports data to their brand websites and marketplaces. When Soya Concept needs to launch new products in their portfolio, the product is entered into Navision, and then it automatically flows into the Perfion PIM system, where it is enriched with translations, product descriptions, and images, among other things. Order information is also pulled from Navision for selected key accounts, enabling customized product data exports based on the customer's own format for specific orders.

What we created:

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    Future-proof solution

    A solution capable of handling a scalable business.

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    Valid data

    Automated product data processes have minimized incorrect data.

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    Optimized processes

    Improved work processes and onboarding of customers and employees.

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    Data is consolidated in one place with overview and automated workflows.

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    DAM Kontainer integration with automatic linking to the products.

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    Translations are reused.

We are really happy with the collaboration with Novicell and have been surprised by how many different things our PIM can solve for us. Not only has the process of enriching data for our webshops been streamlined and the data improved, but we now also use our PIM to publish data for many other purposes. Our internal IT project manager can handle most cases on their own now!

Simone Røn Siegers, Head of IT
Soya Concept A/S

Notable Results

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Product data from 650,000 product variants is now inherited across 36,000 item numbers in Perfion.

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Hour to onboard a new customer.

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Images are integrated into Perfion.

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