Summerbird is a Danish chocolate company focused on high-quality, natural ingredients and innovative tastes. Their goal is to set chocolate on the highest rank of the culinary hierarchy. In 2017, Summerbird approached us with a desire to launch a new online shop whilst ensuring that the platform became a sales success outside of peak holiday season.
Accelerating online visibility
Our expert digital specialists worked to maintain even marketing exposure for Summerbird outside of the peak holiday season. We proposed that holidays can also be conceived in a broad sense, in the same way that 'summer' is popular for ice cream sales. Summerbird's presence at Heartland Festival therefore formed the basis of their online advertising, keeping their brand relevant outside of the traditional holiday season.
The collaboration included
Improving online visibility
Online advertising aimed to create more visibility on digital channels
Through smart use of data, we established target groups that were exposed to Summerbird’s products in all seasons
Strategic and focused PPC work across various digital channels
"When we launched our new online shop in autumn, we wanted to make sure that it was the sales success we had planned for. In this connection, it was quite natural for us to look towards Novicell to find a strategic partner. We have not previously worked very much on Summerbird’s online presence, but we can already see the results."