The Aarhus Region
Digital efforts are crucial for the development of tourism in East Jutland
New Digital Strategy
The objective of the strategy was to support the entire business, from attracting more visitors to the destination, to servicing guests during their stay, and enhancing the digital presence in the conference sector. Additionally, there was a desire for the strategy to address the requirements for new internal and external systems, as well as outline how the Aarhus Region should approach the new digital focus in the future.
Strategic foundation with a concrete action plan
Four strategic focus areas
Novicell and the Aarhus Region have worked on a vision and strategic focus areas that align with VisitAarhus' overall business strategy and digital potential. The vision and digital strategy are intended to target the Aarhus Region's prioritized audience and desired positioning in the future.
10 digital projects
The strategic focus areas and their corresponding Must-Win Battles are supported by specific digital projects. The success of these projects has been defined through the use of KPIs that collectively contribute to the realization of the strategy. The 10 digital projects have also been detailed in a roadmap and a concrete action plan.
For each focus area, a series of Must-Win Battles has been identified, which the Aarhus Region must win to succeed with the vision. Must-Win Battles are critical initiatives necessary for success.
A business case was developed to provide an overview of the business value that the Aarhus Region' digital initiatives and presence create, both now and in the future.
We now have a strategic foundation that the entire organization feels involved in and supports. We have a precise definition of our vision and goals, as well as the projects we need to undertake. And we have become clear on how we need to align our organization and enhance our skills. In one year, we expect to have taken a significant digital leap forward!