The Aarhus Region
New Digital Strategy
The objective of the strategy was to support the entire business, from attracting more visitors to the destination, to servicing guests during their stay, and enhancing the digital presence in the conference sector. Additionally, there was a desire for the strategy to address the requirements for new internal and external systems, as well as outline how the Aarhus Region should approach the new digital focus in the future.
Strategic foundation with a concrete action plan
We now have a strategic foundation that the entire organization feels involved in and supports. We have a precise definition of our vision and goals, as well as the projects we need to undertake. And we have become clear on how we need to align our organization and enhance our skills. In one year, we expect to have taken a significant digital leap forward!