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THIELMANN

A great user experience where content is tailored to each of THIELMANN's markets in a highly personalized manner.
See their website here
Our customer

THIELMANN

THIELMANN is one of the world's leading manufacturers of stainless steel containers. With many years of experience and specialized knowledge in various industries, we are qualified to develop highly efficient solutions to meet customer needs for processing, dosing, storage, and transportation.

Background of the project

THIELMANN The Container Company, a manufacturer and one of the world's market leaders in stainless steel container solutions, trusted Novicell to define their buyer persona and create their new corporate website on Sitecore.

THIELMANN wanted a new website with a more visual, modern, functional, and interactive design to enhance the company's brand.

As the company with the most knowledge about steel containers, they intended to tailor the content of their website to each of their markets in a highly personalized way, providing a better user experience.

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Increased organic traffic

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Percentage of new visitors

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Improved loading speed

Benefits of Sitecore

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    User experience

    Allows you to customize navigation for each group of users.

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    Analytical capability

    Integrated predictive analytics platform for customer journey analysis.

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    Strong technology

    Robust, scalable, and cloud-ready.

Learn more about Sitecore

Customer Journey Map

We also represent the customer journey by mapping it out on a chart to understand the consumer's potential needs at each stage and increase sales.

Define a buyer persona

Novicell organized a workshop together with several leaders from different THIELMANN departments to quickly and effectively define who their Buyer Persona was. The company wanted to understand who they were communicating for in order to create their new website and define their content strategy.