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an entrance to a power store


POWER has its roots in Denmark but has since grown to become the Nordic region’s electronics giant with approximately 200 stores spread over four countries. As POWER was witnessing tremendous growth, they needed a new e-commerce platform to ensure success in a highly competitive international market.

A powerful online shop built for success

As a new player in electronics and white goods sales, POWER's strategic focus was to ensure lower prices in the market, combined with solid industry know-how and exceptional customer service. We created a solid e-commerce platform built on Umbraco to deliver just that.

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Solution consists of

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    Solid Umbraco Platform

    Power’s Umbraco platform is tailored to handle an extensive product range and a high volume of users.

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    Strategic solution

    Power’s online solution was built to support their business goal of being competitive in both price and service.

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    Powerful online shop

    Power’s online shop features intelligent product filtration and high performance for precise search results.

Thriving e-commerce platform

The new and improved power.dk online shop is tailored to handle a high volume of users and deliver search results at the exact second a search is done. We did this through Elasticsearch.  

Elasticsearch allows you to store, search and analyse large volumes of data quickly and in near real-time. This was a crucial feature for POWER needed to enable site users to easily find products in POWER's extensive product range. The new site is also heavily focused on performance optimisation, page load time and user experience (UX) - all of which were critical factors for driving their online sales. 

The results

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visits to power.dk

Electronics at the best prices

The new Umbraco platform compares prices with several online competitors each day meaning that POWER can always provide their customers with the best electronics prices. Combined with an extra fast pick-up service, which includes a Click & Collect service from your nearest POWERHOUSE within just two hours of ordering, POWER also provides excellent customer service and competitive prices across all online channels. With the new site, POWER are on the way to becoming market leaders, able to compete on both price and service.

Strategic focus

As a strategic partner, our primary focus was to support the business strategy behind POWER’s online platform. For this reason, we created a web solution that would minimise the number of manual processes, making POWER the best foundation for reacting quickly and supporting the customer's purchase flow. For example, POWER can now easily and rapidly create new web content for new products or campaign offers. This also applies to POWERMAGASINET - a blog section where POWER keeps you updated with news and information on electronics and white goods. This flexibility enables POWER to stay competitive, and 'on the top' with new knowledge.

Winner of new E-commerce solution of the year

Every year Danish industry organisation FDIH awards prizes for the best E-commerce solution of the year. In the 2016 show, POWER won the award for the year's best new E-commerce solution.

"We strive to give our customers the best buying experience. We also want to be able to act and react quickly and easily in a constantly changing market. We are delighted with the solution that Novicell has created.” 

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Kenneth Nellebjerg, Multichannel Manager