POWER has its roots in Denmark but has since grown to become the Nordic region’s electronics giant with approximately 200 stores spread over four countries. As POWER was witnessing tremendous growth, they needed a new e-commerce platform to ensure success in a highly competitive international market.
Solution consists of
Solid Umbraco Platform
Power’s Umbraco platform is tailored to handle an extensive product range and a high volume of users.
Power’s online solution was built to support their business goal of being competitive in both price and service.
Powerful online shop
Power’s online shop features intelligent product filtration and high performance for precise search results.
Thriving e-commerce platform
The new and improved power.dk online shop is tailored to handle a high volume of users and deliver search results at the exact second a search is done. We did this through Elasticsearch.
Elasticsearch allows you to store, search and analyse large volumes of data quickly and in near real-time. This was a crucial feature for POWER needed to enable site users to easily find products in POWER's extensive product range. The new site is also heavily focused on performance optimisation, site speed and user experience (UX) - all of which were critical factors for driving their online sales.
"We strive to give our customers the best buying experience. We also want to be able to act and react quickly and easily in a constantly changing market. We are delighted with the solution that Novicell has created.”