When professional plumbers or individuals need to purchase plumbing articles, there is a high likelihood that it will occur on VVS-Eksperten's new webshop.
One of the most notable improvements in VVS-Eksperten's new webshop is its responsive design, which functions seamlessly across devices. Increasingly, more and more of VVS-Eksperten's customers use their mobile phones to seek information and purchase plumbing articles while on the go.
And it is a powerful tool for customers that they can now instantly, during a construction or renovation project, see the availability and prices of necessary items and decide whether they want to pick up the goods immediately.
Highlighting Unique Selling Propositions (USPs)
For new customers, one of VVS-Eksperten's unique selling propositions is emphasized in the design. VVS-Eksperten wanted to highlight that customers have the opportunity to receive expert advice from trained professionals both in the stores and over the phone. UX and conversion optimization have also been implemented to design a smooth checkout flow, ensuring customers do not get lost in the purchasing process.
The shop solution is fully integrated with the ERP system (Navision), ensuring that product data, stock status, and prices/discounts are swiftly transferred between the systems. When a customer places an order on the webshop, it automatically goes to Navision, where the entire fulfillment process is handled. The Navision integration also provides data to a sophisticated pricing engine, allowing VVS-Eksperten to time-manage future prices and discounts on the webshop. Prices and products can be bulk-edited directly in Navision, ensuring they are always up to date.
We have obtained a webshop that looks really good and, most importantly, helps our customers quickly and efficiently find information about products, stock status, and prices. The solution is robust, even during peak load situations such as Black Friday.