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Mood video focusing on the customer's unique selling propositions (USPs)

WOW-Park is a play and amusement park with a focus on solid core values: quality time with family combined with beautiful nature experiences. With family and nature at the center, WOW-Park offers a day filled with fun and play, high up in the trees. But how do you combine play, quality time, and joy of nature in one video? Novicell has solved it with this mood video from the park.

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Our efforts

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    Recording and editing mood films for the website

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    Tailored adaptations for all channels

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    Focus on the customer's unique selling propositions (USPs) and core target audience

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    190,000 exposures of video advertisements

It has been a great pleasure working with Aske and his team on our films. Highly efficient, uncomplicated, with a high level of professionalism, and an excellent end result accurately describe the process from my perspective.

Citat af Jacob Hindhede fra WOW-Park | Novicell digital konsulenthus
Jacob Hindhede
Manager, WOW-Park

Feel the pulse in the adventurous forest

In WOW-Park, the body is the focus - both high up in the treetops and down on the forest floor. Novicell's video team experienced it firsthand as they spent a summer day in the park with a happy family - who naturally fit into the core target audience for the amusement park in western Jutland. Therefore, the mood video naturally highlights the customer's unique selling propositions (USPs), speaks directly to the target audience, and frames the nature-rich playground with space for the whole family.

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Versioning for all platforms

In addition to the mood film for the website, WOW-Park received several shorter films, specifically edited for Facebook, Instagram, and Instagram Stories.

Our online experts are familiar with the customer's business and ensure that the versions align with the customer's unique selling propositions (USPs) and fit into their existing marketing flow. At the same time, the films' technical specifications ensure optimal performance on each platform.

All recordings were made on the same day, so once the mood film was in place, it only took one extra day in the editing room to provide WOW-Park with a tailored package of versions for all digital channels.

We have had an excellent collaboration with Novicell regarding our new film. We have received different versions of the film, each tailored to fit individual online channels. Novicell's expertise in this area and the quality of the films are top-notch!

Kaj T. Braüner
Salgs and Marketing Manager, WOW-Park

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