Go to content


Advanced handling and optimization of digital media assets


Cloudinary is an innovative cloud-based platform that revolutionizes how businesses manage their digital assets. Cloudinary offers a comprehensive set of tools designed for managing, transforming, and delivering images and videos online. With its user-friendly interface and advanced features, Cloudinary simplifies the management of media assets, making it a valuable tool for businesses looking to enhance their digital presence. Cloudinary supports a wide range of clients including Adidas, HelloFresh, lastminute.com, Minted, StubHub, and Neiman Marcus.

Link to cloudinary.com

Why choose Novicell?

When it comes to implementing Cloudinary, partnering with Novicell offers numerous advantages. Our expertise in digital strategy and technology integration makes us the ideal partner to help you leverage Cloudinary's full potential. Our team of skilled professionals understands the finer details of Cloudinary and will work closely with your business to ensure a seamless integration that aligns with your digital goals.

Cloudinary and MACH Alliance

As part of the MACH Alliance, Cloudinary and Novicell share a common commitment to flexible, high-quality tech stacks based on MACH principles (Microservices-based, API-first, Cloud-native & Headless). This partnership enhances Novicell's ability to offer advanced and forward-thinking digital solutions.

Learn more about MACH Architecture here

Advantages with Cloudinary

  • Automation of image and video management

    Cloudinary automates many aspects of image and video management, saving valuable time and resources.

  • a human inside two arrows icon

    Improved user experience

    By optimizing media assets for different platforms, Cloudinary ensures faster loading times and an improved overall user experience.

  • cloud and setting icon


    As your business grows, Cloudinary's flexible architecture can easily scale to meet increasing demand.

  • chain icon

    Improved security

    Cloudinary offers robust security features that protect your media assets from unauthorized access and threats.