We are thrilled to invite you to our Search Engine Optimisation (SEO) for Beginners masterclass on Thursday 9th November taking place at our office in the beating heart of Shoreditch, London.
SEO is essential to improving your website's visibility in search engines. If you invest in better understanding your audience, their needs and matching it with a valuable online experience, you can attract visitors to your brand who are genuinely interested in your services. This in turn can lead to a better perception of your brand, more valuable on-site engagement as well as improved conversion rates.
For beginners, it's crucial to understand the fundamental principles of SEO. This includes understanding how search engines crawl and index websites, the importance of understanding how your audience searches and how to conduct keyword research to help build online experiences to meet your audience's expectations.
This masterclass will introduce you to a beginners toolkit to help get you started with your own SEO efforts. We'll also spend some time looking at optimising on-page SEO elements such as meta tags, headings and content optimisation as well as touching on off-page SEO techniques like content marketing and Digital PR for the purposes of building equity in your domain.
Price: £10
What you will get from the masterclass
- Introduction to SEO
- Build your SEO strategy
- Optimise your website performance and content
- Write SEO optimised content
- Keyword research
- Off-page SEO
- Reporting on your SEO actions
- Current trends in SEO
- Case study
