Go to content

Masterclass: SEO for Beginners

Learn the fundamentals of Search Engine Optimisation (SEO) to help improve your website performance and increase your organic traffic.


We are thrilled to invite you to our Search Engine Optimisation (SEO) for Beginners masterclass on Thursday 9th November taking place at our office in the beating heart of Shoreditch, London.

SEO is essential to improving your website's visibility in search engines. If you invest in better understanding your audience, their needs and matching it with a valuable online experience, you can attract visitors to your brand who are genuinely interested in your services. This in turn can lead to a better perception of your brand, more valuable on-site engagement as well as improved conversion rates.

For beginners, it's crucial to understand the fundamental principles of SEO. This includes understanding how search engines crawl and index websites, the importance of understanding how your audience searches and how to conduct keyword research to help build online experiences to meet your audience's expectations.

This masterclass will introduce you to a beginners toolkit to help get you started with your own SEO efforts. We'll also spend some time looking at optimising on-page SEO elements such as meta tags, headings and content optimisation as well as touching on off-page SEO techniques like content marketing and Digital PR for the purposes of building equity in your domain.

Price: £10

What you will get from the masterclass

  • Introduction to SEO
  • Build your SEO strategy
  • Optimise your website performance and content
  • Write SEO optimised content
  • Keyword research
  • Off-page SEO
  • Reporting on your SEO actions
  • Current trends in SEO
  • Case study

A summary of the event

  • lamp icon

    Date & Time

    Thursday, 9 November 2023 15:30-17:30

  • big ben icon


    Novicell UK 21-33 Great Eastern Street London EC2A 3EJ

  • people connecting icon

    Who will join?

    The masterclass is for digital professionals who wish to develop their skills and increase the impact of their marketing activities.


The programme of the afternoon

15:30 - 15:45

Arrival & welcome to Novicell

The seminar will start with a warm welcome at our Shoreditch office, with us providing snacks and drinks!

15:45 - 16:30


w. Edward Roberts-Beardsell, Senior SEO Consultant at Novicell

Edward has been optimising customer experiences for brands across various industries, including telecommunications, consumer electronics, FMCG, finance, healthcare and most recently, the automotive sector for over a decade.

His focus on marrying online customer experience with business needs has led him to develop a unique strategic skillset covering technical SEO, on-page, off-site, content marketing and content strategy to help brands reach customers in more meaningful and valuable ways.

16:30 - 17:30


An opportunity to digest the insights from Edward, network with other attendees and enjoy further refreshments!


Any questions? Please reach out!

Mikkel Dahl
Strategic Marketing Lead
Send me an e-mail