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Seminar: Customer Journey Mapping - visualise your company's digital customer journey

Learn how to map customer journeys to improve their experience.


We are pleased to invite you to our Customer Journey Mapping seminar on Wednesday, 27 September, taking place at the Novicell office in the heart of Shoreditch, London.  

Many businesses today are challenged by the fact that vital data about their customers is gathered and housed in various different places. Numerous digital channels are being used, and it can be almost impossible to gain a clear and simple overview of how your customers are behaving. 

Join us at this seminar, where we will go through how you can create an overview of your customer journeys and, at the same time, break down the data silos that exist between the different channels. 

By doing so, you gain an overview of the customer journey that provides better insights into your customers' digital behaviour. 

So, if you want to know what makes your customers tick or are curious about improving customer retention, Novicell’s customer journey mapping seminar is for you.  

What to expect

  • Why working with data visualisation can add value to your business
  • What a Business Intelligence (BI) dashboard is and how you can effectively use it on a daily basis
  • Several different case studies helping to bring to life how other companies utilise data
  • How to establish which key performance indicators (KPIs) to focus on and how to ensure they provide value to your business

A summary of the event

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    Date & Time

    Wednesday, 27 September 2023 15.30-17.30

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    Novicell UK 21-33 Great Eastern Street London EC2A 3EJ

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    Who will join?

    The seminar is for CMOs, CEM and CRM managers as well as other marketing professionals who wish to increase the impact of their marketing activities.



15:30 - 15:45

Arrival & welcome at Novicell

The seminar will start with a warm welcome at our Shoreditch office, with us providing snacks and drinks!

15:45 - 16:30

Guest speaker

w. Jens Hagbard Grønkjær, Business Intelligence Director at Novicell

Jens has many years of experience as a department manager and has gained a wealth of experience over this time inspiring, and mentoring colleagues and peers.  

Today, Jens is a department and project manager for the implementation of larger tech solutions. In his work with Business Intelligence, he has acted in various roles both as project manager and architect, as well as developer of Datawarehouse, Data Master and cubes.

16:30 - 17:30


An opportunity to digest the insights from Jens, network with other attendees and enjoy further refreshments!


Sign up here

Any questions? Please reach out!

Mikkel Dahl
Strategic Marketing Lead
Send me an e-mail