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Masterclass: UX and Customer Journey Mapping

Learn how to improve your marketing impact using customer journeys.


We are pleased to invite you to our UX and Customer Journey Mapping Masterclass on Tuesday 5th October, taking place at the Novicell office in the heart of Shoreditch, London.    

The Masterclass unpacks what UX Design is, how your business can learn from its processes and how it feeds into the technique of Customer Journey Mapping; a methodology which provides an overarching understanding of how and when a customer engages with your product and where your business can offer improvements to their experience. 

User Experience (UX) Design is an essential part of modern design thinking and strategy. By placing the user at the heart, you can focus on their needs, motivations, and challenges.  

By learning about the foundations of UX, we will then move on to looking at Customer Journey Mapping where we’ll plot and document your customers' journey and experiences with your brand, service, and products.

So, if you want to get to know what makes your customers tick or are curious as to how to improve retention, Novicell’s UX and customer journey mapping masterclass is for you.   

Price: £10

What you will get from the masterclass

  • Understand what UX design is and how it can help you identify user needs
  • An overview of data types and what they mean
  • Get up close to your data and learn how to create a persona and why they matter
  • An introduction to customer journey maps
  • Use the mapping technique to identify and understand typical blockers your customer might encounter when using your services
  • Learn mapping techniques to make your maps more engaging adding empathy and understanding to your customer journey

A summary of the event

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    Date & Time

    Thursday, 5 October 2023 15:30-17:30

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    Novicell UK 21-33 Great Eastern Street London EC2A 3EJ

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    Who will join?

    The masterclass is for digital professionals who wish to develop their skills and increase the impact of their marketing activities.



15:30 - 15:45

Arrival & welcome at Novicell

The seminar will start with a warm welcome at our Shoreditch office, with us providing snacks and drinks!

15:45 - 16:30


w. Morgan Hewitt, Senior UX Designer at Novicell

Morgan is a Senior UX designer with over 5 years of experience working in user-centred design. He has worked with varying clients from bp to HMRC through to local government. 

He has a holistic approach to UX, working alongside research through to UI (User Interface) design with an emphasis on constructive collaboration between customer empathy and business requirements. He specialises in ideation, lo-fi prototyping, and content design and, in addition, dabbles in UI wireframing, qualitative/quantitative research, accessibility, service and policy design.

16:30 - 17:30


An opportunity to digest the insights from Morgan, network with other attendees and enjoy further refreshments!

Any questions? Please reach out!

Mikkel Dahl
Strategic Marketing Lead
Send me an e-mail