In today’s society, consumer markets are increasingly saturated and standing out from the crowd is more difficult than ever before. Consumer buyer power has reached an all time high, making for strong business competition and limited differentiating opportunities.
This is where video marketing comes in.
Video content is a potential game changer that could optimise your marketing strategy and grow your business exponentially. And, it’s no secret that video marketing is on the rise. 60% of businesses are already using video as a marketing tool, and 14% of them are producing and sharing videos every day. It’s safe to say that if you’re not already incorporating video into your marketing strategy, you’re falling behind in the game.
In this blog post, we’ve summarised the top five ways that video marketing can grow your business, to convince you to take that next step towards market success!
1. Increase brand awareness
Nowadays, consumers are responding to video content in the best way. Various social media platforms are now dedicated entirely to short-form video or introducing unique video features. Therefore, being present on these platforms and creating videos is critical to raising awareness of your brand.
Videos give people something to talk about, whilst making your content easily shareable and entertaining. The phenomenon of viral videos provides an example of this as video shares propagate rapidly and create intense ‘brand buzz’. Brands can then benefit from maximised word-of-mouth that amplifies the original marketing message.
Moreover, videos tell a story, which makes them much more memorable than static imagery. 53% of marketers say that video helps them raise awareness of their brand, so why not start today?
2. Increase user engagement
Social media can be a minefield, especially in today’s society. We live in a ‘scroll culture’ where users may not necessarily pay attention to the content being consumed, but competition for consumption is fierce. You can ensure that your marketing content stands out by creating videos that strike attention and engage your audience.
49% of marketers say that video helps them to engage their audience more effectively, which is not surprising. Videos have the power to evoke and forge human connections, which speaks to the versatility of video as a medium. They can elicit different emotional responses within seconds, but at the same time grab and retain audience attention for longer than an image or chunk of text.
3. Become a true industry thought leader
Videos don’t always have to be of cinematic quality or strike a range of emotional tones. They can be straightforward, direct and informative with the purpose of educating your audience. Video-based learning is one of the most attractive ways to learn and one the quickest ways to teach a wider audience. They make difficult information more digestible and are the perfect accompaniment for a blogpost to engage readership.
Not only this, but educational videos help to boost your industry presence. They can be watched anytime, anywhere and are easy to refer back to. The more videos you produce around a certain industry topic, the more chance you have to become well-known amongst the experts of that industry. Always remember that people receive information differently, so video content may give you an edge on thought leadership competition.
4. Reveal personality and humanise your brand
People may be familiar with your brand, but they may not perceive it brand as personable, which is essential for customer retention. With video, it is much easier to convey your brand personality and to connect with your audience on a deeper level. This is because videos are multi-faceted and can address multiple different aspects and features of your brand besides the product or service you are trying to market.
Humanising your brand will also build consumer trust as your audience is able to relate and empathise with your content more easily. Start with ‘behind-the-scenes’ type videos that showcase your company culture or tell the story of your brand. Overtime, consumer trust will increase, translating into sales and keeping these customers coming back.
5. Boost conversions
It is estimated that videos on a landing page can increase conversions by at least 80% and that 64% of customers make purchases after watching branded content. This is no surprise given that videos are proven to increase awareness, engagement and trust. Videos resonate so strongly with customers that conversion rates are increasing almost by default.
More importantly, video can be anything you want it to be: entertaining, visual, emotional or educational. This means that you can adjust your videos to suit your target audience and convert potential customers more easily than through a block of text.
So, it’s clear that video is now an integral part of any successful marketing strategy, and that everyone should be creating them. The process shouldn’t be too daunting or complex as even a thirty-second video is enough to improve your business. Give it a go and reap the benefits for yourself!
Still not sure where to begin? Check out our beginner's guide to video marketing for tips on how to get started.
How can we help?
The creative team at Novicell have varied skillsets from live-action video creation to animation, and are experienced in providing services in all areas of video marketing and film including pre and post-production, and channel implementation.
We can help you to discover everything you need to know to get started with video marketing. It includes everything from determining a strategy and what types of videos to create, to deciding how to distribute and analyse your video content effectively.