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Fenix Outdoor

In pursuit of their global vision, Fenix Outdoor initiated the development of a comprehensive corporate website designed to serve as a worldwide digital hub.

Fenix Outdoor

Fenix Outdoor, home to brands such as Fjällräven, Tierra, Hanwag, Royal Robbins, and Frilufts Retail, stands as a prominent international home for premium outdoor brands. Their dedication lies in the creation of exceptional products for individuals who hold a deep appreciation for nature and a passion for outdoor living. The overarching mission of Fenix Outdoor is to empower individuals, enabling them to establish enduring and inspiring connections with the natural world, leading to unforgettable moments.

Project Background

In pursuit of their global vision, Fenix Outdoor initiated the development of a comprehensive corporate website designed to serve as a worldwide digital hub. This platform not only highlights their diverse array of outdoor brands but also conveys their unwavering commitment to nature and outdoor pursuits on a global scale. The primary objective was to establish a digital space resonating with audiences worldwide, providing a seamless and informative experience for all who share a passion for outdoor exploration and adventure. 

Our collaboration has been centered on the development of the organization's new comprehensive corporate website, and Novicell has played a crucial role in guiding us towards informed decisions regarding the website's structure. Overall, we’re very pleased with the results we’ve created together with Novicell.

Ulrik Angaard, Global Head of Communications
Fenix Outdoor

We delivered

Working closely with the Fenix outdoor, we discovered exciting components such as reports, easily adjustable elements, and various content genres, with a particular emphasis on the importance of images. The result is a user-friendly website that is tailored not only for Fenix Outdoor's audience but also for their own ease of use. Built on the WordPress platform, it's designed to be as simple and accessible as possible. Custom design elements were integrated to provide a unique identity.   

Previously, Fenix Outdoor faced challenges in making website changes independently. However, with our collaboration, they now have the capability to take full ownership of their website, ensuring it aligns seamlessly with their corporate identity and employer branding. 

Fenix Outdoor's new global website reflects their passion for nature and outdoor living, and together with outdoor enthusiasts from around the world, they will continue to celebrate the beauty of nature and the sheer joy of outdoor adventures. 

  

Want to know more about the solution for Fenix Outdoor? Feel free to reach out to me.

Anders Holt
Chief Executive Officer
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