Data Insights & Tracking

Novicell is a data partner with expertise in e-commerce and digital marketing

Novicell is a trusted data partner for e-commerce and digital marketing companies. Our expertise enables us to collect and visualise data and advise on how your business can be optimised and where there is potential for business development and automation.

Selected companies we have helped with tracking.

Explore the different types of tracking.

Google Analytics

For many, Google Analytics is the core of data for their website or app. It is a valuable tool regardless of your work in digital marketing and the web.

Read about Google Analytics
Google Tag Manager

Google Tag Manager (GTM) is an efficient tracking tool for measuring impact. It allows you to set up tracking on your key measurement points, such as sign-ups, shares, video starts, and purchases, so you can monitor if you're reaching your goals for your digital channel.
Server-side tracking

Server-side tracking is a method of collecting and processing first-party user data. Instead of running JavaScript and tags/pixels in the browser, which directly sends data to platforms like Google or Facebook, user data is sent to a server you control.
Piwik PRO

Piwik PRO is an analytics tool for collecting and analysing web behavioural data, with a strong focus on personal data and compliance with GDPR. The data belongs to you, and you control what happens with it.

Read about Piwik PRO