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Google Analytics

An online business starts with data; for many, Google Analytics is the core of their website or app data.

What is Google Analytics?

Google Analytics is a valuable tool when you work with online marketing. It has been a free tool since 2005, when Google acquired Urchin, and has evolved into the world’s most popular web analytics product. It’s relevant if you work with content marketing, e-commerce, conversion optimisation, web development, advertising, or anything else. All online marketing efforts should be measured, and Google Analytics can help you keep track of your data. In Analytics, you can, among other things, gather information about the number of users visiting your website, where they come from, and how long they stay on the site.

Some of the reasons for the popularity of Google Analytics are:

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    It’s free

    However, there is a premium model called 360, but it is only relevant for a small number of websites.

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    Simple implementation

    It only requires inserting one script across the site.

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    Usable data

    The platform provides a wide range of pre-built reports and customisable dashboards.

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    Great synergy

    As part of the Google Marketing Platform, Google Analytics seamlessly integrates with other Google tools.

Start with setting up your account

The setup of Google Analytics can be simple or complex, depending on the type of website involved. Therefore, proper setup of an account is crucial to ensure that Analytics measures the factors that create value for your website. A Google Analytics account that tracks all your pages and actions from the beginning - including different languages or across properties - provides the best foundation for analysis.

Google Analytics 4

At the end of 2020, it became possible to create Google Analytics 4 (GA4), and it was only a matter of time before everyone would have to set up a GA4 property. Now that time has come, it's the end of using Google Analytics UA as we know it. Below, we have answered some of the most common questions about the switch.

Why is Google making the switch?  

Google's decision to switch is likely due to the increased focus on privacy, the General Data Protection Regulation (GDPR), and Apple's Intelligent Tracking Prevention (ITP).  

How does GA4 differ from previous versions of Google Analytics?  

GA4 largely takes into account the tracking based on cookie usage.  

What are the advantages of GA4 over Universal Analytics?  

  • Better predictions with mixed datasets: GA4 works with mixed datasets and can model data for better predictions that can be used, for example, in advertising.  
  • Integration with Google Ads: GA4 allows the import of first-party audience data (data collected directly from your users) into Google Ads, which can improve advertising efficiency. GA4 will also be enriched with Google Ads data insights, which was impossible before in Universal Analytics.  
  • Expanded conversions (https://support.google.com/google-ads/answer/9888656?hl=en): If you want even more accurate conversion data from Google Ads, you can enable expanded conversions for your conversion actions within Google Ads. This will provide better insights into user website usage and purchasing patterns in GA4 and Google Ads. 

Proper setup of GA4 is crucial to achieving accurate and actionable data, ensuring that you get the most out of your marketing efforts. 

With an Analytics account, you get:

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    Overall statistics

    You get an overview of the overall statistics on your website.

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    Set up campaigns

    It’s easy to see the results and goals of your set-up campaigns.

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    Live updates on visitors, both on desktop and mobile.

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    Website speed

    Statistics on your website's performance.

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    Accurate segmentation of your visitors.

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    An overview of your conversions.

At the same time, you get answers to:

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    Where from?

    Where do the visitors to your site come from?

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    Which pages?

    Which pages generate the most traffic?

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    Where do they disappear?

    Where do the visitors leave your website?

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    Which companies visit your website?

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    How much time do your visitors spend on the website?

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    How do the visitors convert?

How does Novicell work with Google Analytics?

Google Analytics is the go-to analysis tool for approximately 9 out of 10 of our clients, and our consultants have analysed traffic, channels, performance, and much more across hundreds of accounts, from small start-ups to massive e-commerce giants with billion-dollar revenue. This ensures both insights into typical data collection pitfalls and an understanding of new and more advanced features, enabling businesses to make more informed decisions.

As Google Analytics can be overwhelming for many clients, we often offer to supplement it by extracting the most important data into dashboards and data visualisation tools such as Data Studio, Klipfolio, Geckoboard, or PowerBI. This way, each client gets valuable data for their business, presented visually without unnecessary noise. We also provide training courses where clients learn how to extract valuable data from Google Analytics themselves.

Why choose Novicell?

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    Google Analytics

    Optimal setup of Google Analytics - checking current installation or optimal setup of a new one.

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    Introduction to the tool.

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    Setup of filters.

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    Web statistics

    Web statistics that support business goals.

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    Custom reports

    Possibility for custom reports.

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    Business leads

    Possibility to extract business leads.