An online business starts with data; for many, Google Analytics is the core of their website or app data.
Some of the reasons for the popularity of Google Analytics are:
However, there is a premium model called 360, but it is only relevant for a small number of websites.
It only requires inserting one script across the site.
The platform provides a wide range of pre-built reports and customisable dashboards.
As part of the Google Marketing Platform, Google Analytics seamlessly integrates with other Google tools.
Why is Google making the switch?
Google's decision to switch is likely due to the increased focus on privacy, the General Data Protection Regulation (GDPR), and Apple's Intelligent Tracking Prevention (ITP).
How does GA4 differ from previous versions of Google Analytics?
GA4 largely takes into account the tracking based on cookie usage.
What are the advantages of GA4 over Universal Analytics?
- Better predictions with mixed datasets: GA4 works with mixed datasets and can model data for better predictions that can be used, for example, in advertising.
- Integration with Google Ads: GA4 allows the import of first-party audience data (data collected directly from your users) into Google Ads, which can improve advertising efficiency. GA4 will also be enriched with Google Ads data insights, which was impossible before in Universal Analytics.
- Expanded conversions (https://support.google.com/google-ads/answer/9888656?hl=en): If you want even more accurate conversion data from Google Ads, you can enable expanded conversions for your conversion actions within Google Ads. This will provide better insights into user website usage and purchasing patterns in GA4 and Google Ads.
Proper setup of GA4 is crucial to achieving accurate and actionable data, ensuring that you get the most out of your marketing efforts.
With an Analytics account, you get:
You get an overview of the overall statistics on your website.
Set up campaigns
It’s easy to see the results and goals of your set-up campaigns.
Live updates on visitors, both on desktop and mobile.
Statistics on your website's performance.
Accurate segmentation of your visitors.
An overview of your conversions.
At the same time, you get answers to:
Where do the visitors to your site come from?
Which pages generate the most traffic?
Where do they disappear?
Where do the visitors leave your website?
Which companies visit your website?
How much time do your visitors spend on the website?
How do the visitors convert?
Why choose Novicell?
Optimal setup of Google Analytics - checking current installation or optimal setup of a new one.
Introduction to the tool.
Setup of filters.
Web statistics that support business goals.
Possibility for custom reports.
Possibility to extract business leads.
Read about related services
At Novicell, we offer business analysis with a focus on CMS platforms, GAP analysis, process mapping and much more. Read all about analysis here.
In this digital era, many companies have incorporated digital marketing initiatives into their overall marketing strategy. It’s essential for your business to be present online if your target group is on digital platforms.
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