New frontend and focus on meal boxes result in increased traffic and revenue
The Task Included
Visual, modern, and dynamic design tailored to the target audience.
New frontend with a focus on performance and user experience.
User-centric approach with a new menu structure and sticky filter.
A/B testing of the purchase flow
A/B testing and heatmaps that optimize the site based on user behavior.
Success in the synergy between elements
The new site for Skagenfood is built headless on top of an existing Umbraco platform, with the frontend developed as a Single Page Application (SPA) using the Vue.js and Nuxt.js frameworks. This approach allows for maximum focus on performance and user experience on the site.
In terms of content, Skagenfood's strong desire for clear Unique Selling Propositions (USPs) has now been fulfilled. Additionally, the CTAs (Call-to-Actions) have been made clear and optimized, and a completely new checkout flow has been created. The UX-optimized design and frontend work were followed by a massive SEO effort, which has had a significant impact on both traffic and conversions.
Novicell has been very accommodating and flexible throughout the entire process, which has required a lot from all parties involved, as the modernization of our existing platform necessitated a lot of investigations and new development. The improved frontend, which is now underway, is our first step together. We look forward to the series of upcoming improvements just around the corner that will further enhance the customer experience.
Ongoing adjustments and A/B testing of the purchasing flow have a significant impact on the bottom line
With high competition in the meal box industry, it is crucial to have a strong focus on conversion optimization: getting the most out of your website visitors. Through continuous testing, analysis, and a deep understanding of the business and customer segments, the goal was to optimize the purchasing flow.
... And that's how we managed to prevent a potential annual loss of 2 million Danish kroners in customer lifetime value.