SEO - How Novicell works with search engine optimisation
Search engine optimisation improves your ranking in Google or other search engines and gets your websites more leads and traffic.
This is how Novicell works with SEO
We always start with an SEO analysis of your existing website. We ensure that the site is performing at its best. Furthermore, we analyse which words the users use most frequently within the specific subject area.
We measure the impact on our work and set goals together with the customer, and do everything in our power to achieve these together.
We find the words that are most relevant to your website and on which the site should be found. Based on the analysis, it is possible to carry out the actual search optimisation of the website.
Training of editors & developers
The actual optimisation can either be carried out by Novicell or yourself. If you carry out the optimisation yourself, we will of course make sure to train those who have to carry out the optimisation.
Focus on increased traffic & conversion rate
SEO can be a long and arduous process that requires time and patience, but when the impact of SEO is felt, you will experience increases in the organic (and free) traffic to your website, which will support your business online. This is where our focus lies.
Reporting and targets
Therefore, monthly reporting of work done as well as measuring any progress is important in our world.
4 basic optimisation areas
Here it's all about finding the words that people are searching for in relation to your business. In this respect you are often surprised by the words people use to find someone digitally. No word is more important than others with us if it can lead to increased organic traffic for you.
On-Page SEO is about optimising the elements on your website that Google includes in their ranking of a given search result. These elements can include titles/descriptions, H-tags (headings), the content itself, internal links and any image texts.
Another important element in your pages ranking. It relates, among other things, to: Redirects, HTTP status codes, duplicate content, PageSpeed & Load time, Robots.txt and much more. At Novicell there is a so-called technical analysis, where we review a given site from top to bottom for technical deficiencies.
The right links are crucial for your ranking with Google. Link building is therefore an important factor in your work with SEO optimisation. Novicell works with three concepts within link building; internal, external and outgoing links.
Selected companies we have helped with digital marketing
Read about some of the results here
Consolidation of all digital marketing activities increases brand value and sales performance
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Novicell is a CMS-independent development company