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SEO - How Novicell works with search engine optimisation

Search engine optimisation improves your ranking in Google or other search engines and gets your websites more leads and traffic.

Why is SEO, also called search engine optimisation, important in relation to Google?

SEO is about getting users, from Google, to find your website. Content-based SEO (Search Engine Optimisation, SEO) involves optimising your page and the code on the pages with the keywords that your website can/should best be found on in Google. Search engine optimisation therefore improves your ranking in Google or other search engines, and gets your websites more leads and traffic.

This is how Novicell works with SEO

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    SEO Analysis

    We always start with an SEO analysis of your existing website. We ensure that the site is performing at its best. Furthermore, we analyse which words the users use most frequently within the specific subject area.

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    Establishing objectives

    We measure the impact on our work and set goals together with the customer, and do everything in our power to achieve these together.

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    Keyword optimisation

    We find the words that are most relevant to your website and on which the site should be found. Based on the analysis, it is possible to carry out the actual search optimisation of the website.

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    Training of editors & developers

    The actual optimisation can either be carried out by Novicell or yourself. If you carry out the optimisation yourself, we will of course make sure to train those who have to carry out the optimisation.

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    Focus on increased traffic & conversion rate

    SEO can be a long and arduous process that requires time and patience, but when the impact of SEO is felt, you will experience increases in the organic (and free) traffic to your website, which will support your business online. This is where our focus lies.

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    Reporting and targets

    Therefore, monthly reporting of work done as well as measuring any progress is important in our world.

4 basic optimisation areas

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Keyword analysis

Here it's all about finding the words that people are searching for in relation to your business. In this respect you are often surprised by the words people use to find someone digitally. No word is more important than others with us if it can lead to increased organic traffic for you.

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On-page SEO

On-Page SEO is about optimising the elements on your website that Google includes in their ranking of a given search result. These elements can include titles/descriptions, H-tags (headings), the content itself, internal links and any image texts.

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Technical SEO

Another important element in your pages ranking. It relates, among other things, to: Redirects, HTTP status codes, duplicate content, PageSpeed & Load time, Robots.txt and much more. At Novicell there is a so-called technical analysis, where we review a given site from top to bottom for technical deficiencies.

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Link building

The right links are crucial for your ranking with Google. Link building is therefore an important factor in your work with SEO optimisation. Novicell works with three concepts within link building; internal, external and outgoing links.

Selected companies we have helped with digital marketing

Read about some of the results here

DESIGNA

Consolidation of all digital marketing activities increases brand value and sales performance

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Skagenfood

New Frontend and Increased Focus on Meal Boxes Resulted in Increased Traffic and Revenue for Skagenfood. Read the full case study here.

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Pilgrim online marketing

Scalable E-Commerce platform

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Proshop

Advanced online advertising - Google Shopping and dynamic marketing

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SOS Dansk Autohjælp

Sales and customer service platform

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Frie Funktionærer

Optimisation of online advertising and SEO improved the online traffic significantly

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Webapoteket.dk

Marketing initiatives, product data management and microservice architecture.

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Hotel Vejlefjord

The new CMS solution is boosted with effective online marketing

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Ifö

Increased traffic and improved customer contact

Find out more

SEO without grey areas

SEO can be a long and arduous process that requires time and patience, but when the impact of SEO is felt, you will experience increases in the organic (and free) traffic to your website, which will support your business digitally. Novicell never uses grey areas to optimise our customers' websites. We know how important our customers' digital presence is, and we believe that trust is a key word when such an important part of the business is left in our hands. That is why we do the work properly and in the right way.

Read about SEO strategy

International SEO

Novicell has designed an international SEO product that helps you build and implement an international SEO strategy. We have already tested and documented the product around the world, so we can guarantee that we can deliver the desired results.

Read more here
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