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Segment is an American-developed Customer Data Platform and among the leaders on the world market in platforms that provide a comprehensive overview of data about one's customers across digital channels.


Over the years, Segment has developed a very strong real-time integration engine, which can connect an entire catalogue of predefined connections and customer-customised connections. Segment thus collects all customer data, forms segments based on real-time data and activates them in all desired channels.

Link to segment.com

Why choose Novicell?

Every day, we help a wide range of customers with the selection, setup and operation of their digital systems and platforms. We have both experience in implementing Segment CDPs and helping companies to find ways to utilise an already set up CDP solution. For us, the most important thing is to assess whether your use cases justify an imminent investment and help generate value from a new or already running CDP solution.

Advantages with Segment

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    Out-of-the-box connections

    Comes with many connections out of the box so you can quickly connect and include sources and destinations in your solution.

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    Single Customer View

    Segment has a single customer view, which can contain online as well as offline data.

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    Segment has its own tracking setup. The tracking for use with your CDP will thus be easier and more accurate, so you have to spend less time on setting up and troubleshooting.

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    Segments & Customer Journeys

    With Segment you can set up and define a number of segments which are delivered to the desired destinations, but also define journeys across channels.