Understand and segment your customers using data
Gain a deeper understanding of your customers
Segmentation & personalisation
Segmentation of data can be a tool for targeting your digital campaigns so that your company can specifically target the desired target group.
Target group and persona
Data can be used to put fictitious faces on your target groups, so that you can more easily form a picture of who you are addressing - without knowing them exactly.
Customer Lifetime Value
By looking at Customer Lifetime Value, you go deeper into your business to better understand your current customers. The CLV calculation can be used by your company to determine what needs to be invested to acquire new customers and more.
These benefits come with segmentation
Personalisation of relevant messages
Saving wasted money on irrelevant campaigns
Optimisation of resources
Detailed insight into the behaviour of your customers
As an extension of customer churn, you can perform a churn analysis, which puts your company's customer satisfaction into words.
We can help you with churn analysis, which can give you answers to the following questions
Who is planning to leave you?
Why do they intend to leave you?
When will they leave you?
And best of all – how can we keep these customers?
Data visualisation, dashboards and reporting
We deliver different types of dashboard depending on what your wishes are. We have developed our own dashboard, Novicell Insights, which is a Power BI-based tool that gathers insights from your digital sales and marketing channels and collects them in one overview. We also prepare tailor-made solutions that can be adapted exactly to your wishes.
Novicell Insights gives you a credible and transparent insight that enables the right person to make the right decision at the right time in the marketing and sales promotion process.Read more about Novicell Insights
Commerce BI is a plug & play reporting solution that makes it easier for on/offline shops to make faster and better decisions.Read more about Commerce BI
Molslinjen creates good results with data warehouse and marketing automation
We have now created a strong data-driven business development to strengthen our sales and customer loyalty. At the same time, it has given us a clearly improved dialogue with customers and thus an opportunity to make them even more satisfied.
Selected companies we have helped with data value
Read about some of the solutions here
Advanced marketing automation engine and data warehouse to create targeted campaigns and segmentation data
We introduced a Data Value Team that provided us with insights into performance across departments. Real-time key metrics every 30 minutes are a reality. Read more.