Go to content
man with headphones working on computer
  1. Services
  2. Data Value
  3. Data management

Data management

We connect, store and organise data

What is data management?

Get help connecting, storing and organising data so you can use it properly.

Data washing and quality assurance

Data quality is important to your business. Poor data quality can affect your business - both operationally and strategically - therefore we recommend always having updated and validated data in your company. Being able to provide correct and up-to-date data can be the key to long-term success and confidence in the decisions that are made. Part of data quality is data washing – where unnecessary data and duplicates are sorted out so that your company has the best database to achieve your business goals. Good and reliable data quality can lead to better productivity and more thorough decision-making.

We work with six different concepts within data quality:

  • a magnifying glass diving into three sections icon

    Semantic alignment

    Ensuring expressions and words have the same meaning throughout the business so that no misunderstandings can arise.

  • chart icon

    Sufficient data

    That you have a sufficient data set, where all rows have the same structure.

  • pen and paper icon

    Consistency

    That your data is consistent across the board and in all datasets. For example, that the customer's address is identical, regardless of where you look.

  • Thumb up icon

    Correctness

    That your data is correct and shows what you want.

  • head with point in the middle icon

    Up-to-dateness

    That the data you have is as current as the requirement in the business.

  • a logic map and a pen icon

    Data structure

    That the structure of your data supports the remaining points.

A single customer view

A single customer view (SCV) collects data from various online and offline data sources, then matches and merges the data for each individual customer. We often use a customer data platform (CDP), which also functions as a database, which uses the SCV and makes it available for your marketing tools. The benefits of using a single customer view are accurate data about your customers, which you can use to segment and create personalisation strategies for relevant and engaging marketing campaigns.

Selected companies we have helped with data value

Read some of the solutions here

Want to know more

Read more about related topics

Data Value

How to create value with your business data

Read more
Data-Driven Marketing

Understand and segment your customers using data.

Read more
Data-Driven Business Development

How can you create change through data?

Read more
DAM

Learn more about what DAM systems can do for your company

Read more