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Webapoteket.dk is a sales platform built for the Danish online pharmacy, Gazelle. As a platform, users can easily, quickly and safely buy prescription and over-the-counter medicines as well as other pharmacy-related items for home delivery or in-store pickup.

Optimisation increases site performance

We have a long-term collaboration with Webapoteket.dk to optimise their online shop, support the scalability of their business and increase user friendliness on their website. As a result of our initiatives, Webapoteket.dk can now handle 100 times as many simultaneous users across payment points, display and update real-time product data and manage several of their partner websites under one content management system (CMS).

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average rise in conversion rate

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increase in revenue

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more conversions on mobile devices

The collaboration

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    Marketing initiatives

    We are continuously optimising the Webapoteket.dk site for SEO and SEM and, at the same time, using data to conduct targeted advertising.

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    Microservice architecture

    Microservice architecture supports the businesses’ flexibility in terms of integrating new systems and replacing existing ones to develop the platform in line with their business needs.

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    Product data management

    We implemented a single system where Webapoteket can collect, manage and update their product information. Site users can now view their prescriptions and have any subsidy deducted immediately, for example.

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    Lightning-fast delivery

    Together with Webapoteket.dk, we have created one of the strongest package flows in the industry. This has resulted in lightning-fast delivery and an astonishing 9.5 stars out of 10 for Webapoteket.dk on Trustpilot!

Black Friday campaign sees explosive results

Webapoketet.dk chose Novicell as their digital partner for their Black Friday campaign in 2017. The objective was a multichannel strategy that distributed differentiated messages on multiple channels on the days surrounding Black Friday. This approach would allow marketing managers to select target markets for a product and design the most appropriate marketing mix for optimal returns.

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more sessions

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bigger turnover

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increase in conversion rate

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increase in club members

"Together with Novicell, we have significantly improved our customer experience and the ROI from strategic development projects, digital marketing and BI.”

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Trine Persson, Director