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Commercetools - E-Commerce Solutions

Flexibility and performance with cloud-based headless commerce

What is Commercetools

Commercetools is a commerce platform based on a modern microservice architecture. The platform is flexible and can be connected in a myriad of ways. This makes it an obvious choice, because the platform can house commerce solutions that must be able to grow as your business develops. If the need arises for a PIM solution in your platform, it can be integrated, and if you want to change the underlying CMS, the integration can be moved to something else. In just a few years, Commercetools has managed to establish itself as a leading technology supplier within ecommerce and perhaps especially for their headless solutions.

Highlights of Commercetools

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    Cloud-first solution

    Cloud solutions are characterised by lightning-fast performance. As a cloud-native solution, Commercetools has the architecture to deliver e-commerce solutions at speed.

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    Headless approach

    As Commercetools’ is headless commerce, data is only stored in one place for all the organisation’s sales channels, making your life easier.

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    Commercetools is a very flexible platform with various integration options. If the need for a Product Information Management (PIM) solution or a different Content Management System (CMS) arises, it can be integrated.

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    Customer in focus

    Commercetools is an e-commerce platform that understands customer expectations. Based on modern microservice architecture, Commercetools is flexible, connectable and scalable. It represents an approach that is transforming e-commerce platforms.

Turn architecture into a competitive advantage

For many years, we at Novicell, have worked for a best-of-breed approach to system selection. This means that it must be possible to choose the digital tools that solve the task best for a given customer's needs. This enables us, as a digital partner, to connect the digital tools with the right architecture for a well-functioning platform. Commercetools is an e-commerce platform based on modern microservice architecture and fits well with the way we think and build solutions for our customers.

Part of something bigger

Like Novicell, Commercetools is also part of the MACH Alliance. An industry-leading alliance that has a sharp focus on a flexible, best-of-breed tech stack of high quality, prepared according to the MACH principles (Microservices based, API-first, Cloud-native & Headless).

Read more about the MACH alliance here

True headless e-commerce

Commercetools is cloud-native, which means it is built to run from the cloud, and can therefore be run with the lightning-fast performance that characterises cloud solutions. The architecture is connected via APIs, where the frontend is completely decoupled from the backend to design what is called a headless solution. This means that the backend can act as an administration interface for a number of different frontend interfaces. This means that data only needs to be updated in one place for all the organisation's sales channels: webshops, apps, self-service portals and integrations to external marketplaces to give a few examples.

[Novicell has been]...outstanding this year because they have already helped us sign four new customers in only our first year of partnership. Each one of these new clients were sourced by Novicell and each are currently being implemented by Novicell. They showed a very high knowledge of composable technology and were key to helping us close each of the deals.


“Commercetools is an ultra-flexible e-commerce platform that reflects the headless and cloud-native methods we have built e-commerce on for many years. We are super happy with the collaboration with Commercetools.”  

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Mikkel Keller Stubkjaer
Head of Development at Novicell UK

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