Go to content


An agile tool with us as your partner

What is Shopify?

Shopify is one of the most widespread webshops worldwide with +1,000,000 webshops. Shopify probably has one of the market's lowest barriers to getting started with e-commerce, and the user experience is good and simple from both the editor and customer side of the solution. It is an agile tool that allows these new market initiatives to be moved quickly when entering a new market or product area.  Shopify sells their popular software based on a SaaS business model and the platform can be acquired from as low as US$29 per month. There is also Shopify Plus, which is targeted at the enterprise segment that needs more complex features for both B2C and B2B.

Highlights of Shopify

a head with a check icon

Headless e-commerce

Shopify is a headless commerce solution meaning it’s very user-friendly and intuitive.The platform can be integrated with Dynamics, Nav, SAP and many others, so that it is adapted to your business needs.

Growing arrow icon


Infrastructure and servers are hosted on Amazon Web Services (AWS). This means that the platform has a super-fast loading speed, scales well and can pull in more server power when needed.

Digital devices icon

Multiple sales channels

Shopify supports several online sales channels which can be used to bring your products into play on the platforms your customers already use.

a light ball in the box icon

Analytics out of the box

The platform contains good built-in tools for analytics of your business, your marketing and your customers.

Four typical segments that use Shopify:

  • buy icon


    With a clear vision for their online store due to that Shopify is a simple and lowpriced way to get started

  • chart icon

    Companies with physical stores

    Who wants to move part of their sales online, as Shopify offers a fast a lowpriced solution.

  • a computer, tablet and phone icon

    Established companies

    Who already use Shopify but need help to grow on the platform. We can help you take advantage of the possibilities in Shopify or get you on Shopify Plus, which is targeted at the enterprise segment.

  • Finger point icon

    Established e-commerce companies

    Who wants to change or supplement their existing e-commerce platform. Here, Shopify can e.g. be used to test sales of a separate or new product group.

Shopfiy Apps

The many apps in Shopify's app store are one of the platform's great strengths. There are apps for everything from payment solutions, integrations to CRM, ERP or other business systems, as well as for marketing automation systems, advertising channels and social media. It is the app store that turns the platform into an entire ecosystem of services that talk to each other and can manage many different business processes, and several apps are even free to use. But be aware that each app adds some functionality and thus also some complexity in the code and the running of the webshop. We are always happy to advise you on which apps you should choose and which you should be more careful with.

Why Novicell

Trophy icon

Leading Shopify experts in London

Novicell is among Denmark's leading e-commerce houses, and we have experts in all disciplines of digital commerce. We can help your business by providing you with both the business support and technical advice needed to get up and running with Shopify.

light ball inside the folder icon

Top class advisory

With us as a Shopify partner, you not only get a well-functioning webshop, but also the right advice in business development and execution in digital marketing, which means that your products also reach the customers.

a human inside two arrows icon

We want to understand your business

Even the best webshop or business idea doesn't matter if nobody knows about it, which is why we take you by the hand from idea to first sale and beyond as far as your ambitions go.

chess icon

No problem is too big

Our Shopify experts can help with everything from simple support tasks to custom designs or integrations for business systems that can't already be integrated with one of the many apps in Shopify's app store.

Scalable and aesthetic headless e-commerce solution

Pilgrim’s new e-commerce platform was successfully extended throughout Europe with multiple language layers and an attractive design.

Learn More

Relevant Insights

No results found


Speak to us about Shopify

The simplest way to get in touch is to complete the form.
We aim to get back to you within a couple of working hours.

If you'd prefer to call +44 (0)20 8144 8142

Or we can chat via email [email protected]