Go to content


The leader when it comes to combined search and personalisation platforms.


Algolia is a SaaS-based search platform and known for, among other things, its high level of performance and good results. In addition, Algolia also supports personalisation based on search and tracking, which provides synergies in relation to supporting a personalised user experience. Via an intuitive user interface, Algolia allows you to customise search results to optimise yield. Algolia is a member of the MACH Alliance.

Link to algolia.com

Why choose Novicell?

Novicell is an Algolia System Integrator Partner. For many years, we have implemented fast and scalable search functions with Algolia for B2C and B2B companies.

Search and personalisation functions are important elements in a successful and, not least, user-friendly e-commerce experience, with a direct impact on conversion. Therefore, continuous improvement and optimisation of your search function is an important focus area.

A part of something bigger

Like Novicell, Algolia is also part of the MACH Alliance. An industry-leading alliance that has a strong focus on a flexible, best-of-breed and high quality tech stack, prepared in accordance with the MACH principles (Microservices-based, API-first, Cloud-native & Headless).

Read more about MACH architecture here

Benefits of Algolia

  • a file with a speed watch icon

    High performance

    Algolia is known for its high performance and fast delivery of results, which are paramount to the user experience when using search

  • cloud and setting icon

    MACH Alliance

    Algolia is a MACH Alliance technology partner, which is a quality seal that the platform is built on modern technology principles (Microservices, API-first, Cloud-native, Headless)

  • a human inside two arrows icon

    Ease of use

    Algolia is intuitive and simple. Known for its user-friendliness and extensive editor interface, which offers ample opportunity to adapt searches to your customers' behaviour

  • Digital devices icon

    Search and Personalisation functions

    Algolia offers both search and personalisation functions from the same platform. Because Algolia collects user behaviour from both searches and tracking, it provides a strong basis for customer-specific recommendations. Algolia provides more than just a search function. In addition to search and personalisation functions, the platform can also be used to set up filters for example and sorting based on product list pages.